Tag Archives: RBFF

By Frank Peterson I started my career in sales, spending over 13 years at Mobil Oil Corporation, before opening my own business. I know, personally, the importance of hitting quarterly and annual sales goals and turning a profit. But I also learned how important it is to plan for the long haul. In fact, it was that long term planning ...

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

To continue driving participation in fishing and boating and making angling more accessible to all, the Recreational Fishing & Boating Foundation (RBFF) offers the enhanced Take Me Fishing Places to Fish & Boat Map, powered by Fishbrain. The embeddable map connects visitors to your website with information about where they can find nearby bodies of water and boat ramps, filter for certain ...

With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.  While NMMA, MRAA and RBFF have customer engagement ...

The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and returning anglers and boaters to ...

With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.  While NMMA, MRAA and RBFF have customer engagement ...

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging the new audience surged amidst COVID-19. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and ...

The Recreational Boating & Fishing Foundation (RBFF) announced the results of its Boat Registration Reactivation Program. In all, nearly 30,000 boats in 14 states were re-registered as a direct result of this year’s program.While the 2020 edition of the program saw nearly half as many letters sent to four fewer states versus last year – a product of sensitivities around ...

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

The "Ladies, Let's Go Fishing!" educational series has announced Shearwater Boats as its new official boat partner. The relationship furthers efforts to encourage the female sector to participate in fishing and boating through educational programming. Lowrance and Bob’s Machine are also new partners, with their products to be featured on this showcase boat.    Known for its emphasis on conservation, ...