Tag Archives: RBFF

RBFF and DICK’s Sporting Goods host female anglers to encourage participation

Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time high. To continue evolving the fishing and boating community into a more inclusive space, the Recreational Boating & Fishing Foundation (RBFF)’s Take Me Fishing campaign partnered with DICK’S Sporting Goods to host a group of influencers on a two-day outdoor excursion prior to ICAST ...

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Putting the “I” in ICAST

David Gee Boating Industry

By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center for ICAST 2021, the world’s largest sportfishing trade show. It’s the premier showcase for the latest innovations in fishing gear, accessories and apparel, and helps to drive recreational fishing sales. And sales are up, way up, and that’s no fish story. ...

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RBFF debuts 2021 Special Report on Fishing

Recreational fishing and boating continues to reach new and diverse audiences according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2021 Special Report on Fishing found that: 19.7 million females went fishing in 2020, a 10% participation increase in comparison with 2019. Youth and adolescent fishing skyrocketed last year, with 13.5 million youth ages 6 to 17 hitting the ...

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Wellness is the focus of National Fishing and Boating Week ‘Get On Board’ Campaign

A new study from Take Me Fishing and Discover Boating uncovers a wellness deficit in America as recreational activities begin reopening amid improving public health conditions. Based on the findings, the two outdoor recreation organizations are launching their summer-long Get On Board campaign this National Fishing and Boating Week (NFBW), June 5 through 13, to help Americans from all walks of life fill their wellness deficits by experiencing the ...

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Get On Board Campaign kicks off during National Fishing and Boating Week

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, June 5-13. After a historic year with record sales and participation in boating and fishing, the 2021 industry-wide campaign will focus on retaining the recent surge of newcomers, ...

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Get On Board marketing campaign receives a pair of PR awards

Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA), and Marine Retailers Association of the Americas (MRAA) to grow fishing and boating participation, has received an Award of Commendation from the Public Relations Society of America (PRSA) at the 2021 Bronze Anvil Awards, as well as a Merit Award ...

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Recreational fishing nets five million new and returning anglers in 2020

RBFF releases new fishing report

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation's (RBFF) 2021 Special Report on Fishing. These five million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall participation gains, RBFF saw substantial ...

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Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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RBFF offers embeddable places to fish and boat map

RBFF map

To continue driving participation in fishing and boating and making angling more accessible to all, the Recreational Fishing & Boating Foundation (RBFF) offers the enhanced Take Me Fishing Places to Fish & Boat Map, powered by Fishbrain. The embeddable map connects visitors to your website with information about where they can find nearby bodies of water and boat ramps, filter for certain ...

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