Tag Archives: RBFF

Fishing for a pandemic panacea

By David Gee More than 49 million Americans find their way to freshwater, saltwater and fly fishing ever year, but fishing’s popularity has surged since the COVID-19 crisis gripped the country. “Fishing is obviously something you can easily and safely do while social distancing,” says Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating & Fishing ...

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New campaign touts fishing and boating for stress relief

Get On Board campaign launches

As COVID-19 continues to wear on Americans' mental health, Take Me Fishing and Discover Boating have launched a new public service campaign called Get On Board to raise awareness about the wellness benefits of fishing and boating. The campaign is informed by the latest consumer research from the Recreational Boating & Fishing Foundation (RBFF), the national nonprofit organization behind the ...

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Boating and fishing industries unite for summer marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

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RBFF appoints new board chairman

The Recreational Boating & Fishing Foundation (RBFF) announced the appointment of Jeff Pontius as its new Board Chairman, as well as the appointment of five other Board positions and five new Board members. The new members will help RBFF continue to increase fishing and boating participation, working toward the 60 in 60 goal. Starting March 1, 2020, Jeff Pontius officially takes ...

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RBFF education fund brings funding to 12 states

The Recreational Boating & Fishing Foundation (RBFF) announced the 2020 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the fifth round of grants since the Education Fund launched in 2014. The funding will help states bring fishing and boating experiences and conservation education to Hispanic families. The Education Fund awarded more than $100,000 in total grant monies to 16 ...

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New RBFF research IDs new ways to attract multicultural audiences

The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research on multicultural audiences and their relationship with fishing and boating. The research points to nuances between various audience groups and includes recommendations on how to better reach these audiences. “The great news coming out of this research is that multicultural audiences represent a strong opportunity for RBFF ...

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RBFF helps 60,000 boats return with reactivation program

The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats back to the water. The program, which delivered letters to owners of boats with lapsed registrations in 19 states, resulted in more than 60,000 re-registrations. “Year after year, our Boat Registration Reactivation Program has brought tens of thousands of boaters ...

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RBFF announces new research for anglers

The Recreational Boating & Fishing Foundation (RBFF) announced the release of new research, Actionable Strategies for Angler Recruitment, Retention and Reactivation (R3). With support from the Multi-state Conservation Grant Program, RBFF worked with Responsive Management to conduct national surveys and focus groups with U.S. residents and R3 professionals, with the intent of developing actionable strategies for angler R3. With key recommendations, RBFF aims ...

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American anglers achieve greater diversity

America's anglers are more diverse than ever, according to the 2019 Special Report on Fishing, released recently by the Recreational Boating & Fishing Foundation (RBFF). Both women and Hispanics are casting their lines in record-breaking numbers, with 17.7 million and 4.4 million participants, respectively. "It's often assumed that all anglers look alike," says Stephanie Vatalaro, RBFF's Senior Vice President of ...

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RBFF launches new tools to increase fishing participation

The Recreational Boating & Fishing Foundation (RBFF) has put a call out for all stakeholders in the marine industry to take advantage of its new fishing license and boat registration tool. The Fishing License & Boat Registration Website Plugin tool is embeddable on stakeholder websites, bringing essential license and registration information straight to consumers. On any site where the tool is ...

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