Tag Archives: RBFF

The Recreational Boating & Fishing Foundation (RBFF) announced Daniel Nussbaum as the newest addition to its Board of Directors. As president of Z-Man Fishing Products, Nussbaum oversees all day-to-day operations, including manufacturing, sourcing, sales, marketing, finance, product development, and distribution. Nussbaum joined Z-Man Fishing Products in 2008 as General Manager and Executive Vice President. After achieving considerable growth in Z-Man’s ...

By Jamie Stafford The recreational marine industry often centers around building relationships with people and earning trust through generations of good business practice. Yet, at the end of the day, it’s still that: business. Building those relationships is nearly impossible if no one knows about your business. Marketing is often seen as something ubiquitous, but that doesn’t mean it should ...

National Fishing and Boating Week officially kicked off this week on June 3 and runs through Sunday, June 11. The NMMA and many other industry stakeholders are encouraging all industry members to spread the word and participate. Five ways to participate:  Share Discover Boating’s resources to celebrate boating and fishing. Visit the American Sportfishing Association to download the #FishingShareTheFun industry resources. Share the ...

The Recreational Boating & Fishing Foundation (RBFF) has launched a new marketing campaign as well as new content for industry partners to use on social media channels. The Take Me Fishing “Find Your Best Self on the Water” campaign was launched to create awareness of fishing and boating among diverse new audiences and motivate participation. “Women are the gateway to ...

Through its State R3 Program Grants, the Recreational Boating & Fishing Foundation (RBFF) has awarded funds to 10 programs in nine states. Now in its ninth year, the State R3 Program Grants’ goal is to support state recruitment, retention, and reactivation (R3) initiatives to increase fishing and boating participation. RBFF is providing approximately $207,000 in grants this year with nine ...

The Recreational Boating & Fishing Foundation (RBFF)’s 2023 State Marketing Workshop, “Fostering Lifelong Participation Together,” wrapped March 2 in Houston, Texas. Some 200 representatives from 47 state fish and wildlife agencies across the country gathered to learn about the latest trends in marketing including TikTok, R3 planning and partnerships, while also gathering new data about retention in fishing, boating trends, ...

The Recreational Boating & Fishing Foundation (RBFF) today announced the 2023 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the eighth round of grants since it launched in 2014. The funding will help 16 programs in eight states bring fishing and boating experiences as well as conservation education to Hispanic families. Over $109,500 in grants were awarded ...

The Miami Industry Breakfast will be held during the 2023 Discover Boating® Miami International Boat Show on Thurs., Feb. 16 from 7:30 – 9:30 am at the Miami Beach Convention Center’s Sunset Ballroom. The event ticket price will increase to $60 on Feb. 1. The 2023 Miami Industry Breakfast program will include: Welcome Address: Informa Markets Sponsor Remarks: Recreational Boating & Fishing ...

Two senior RBFF staff members have been promoted: Rachel Piacenza has been promoted to Senior Director, Marketing, after leading the successful Get On Board campaign in FY23. Stephanie Hussey, RBFF’s longest tenured employee, has been promoted to Senior Director, Government Engagement.

By Jamie Stafford According to a Pews Research Center report, 67% of Gen Z and 71% of millennials cite climate change as a top concern for the future, and around 57% of baby boomers say the same. Baby boomers currently represent the majority of the boating industry, but increasingly, younger generations are aging into this industry as well. Today, consumers ...