Tag Archives: RBFF

New study offers insights for retaining new boaters and anglers

RBFF fishing study

The Recreational Boating & Fishing Foundation (RBFF) released findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging new boaters and anglers. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and returning anglers and boaters to ...

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NMMA, RBFF + MRAA need input on 2021 retention needs

NMMA Survey

With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021.  While NMMA, MRAA and RBFF have customer engagement ...

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New RBFF study offers insights to retain new anglers, boaters

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging the new audience surged amidst COVID-19. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and ...

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RBFF boat registration program continues to bring boats back to the water

The Recreational Boating & Fishing Foundation (RBFF) announced the results of its Boat Registration Reactivation Program. In all, nearly 30,000 boats in 14 states were re-registered as a direct result of this year’s program.While the 2020 edition of the program saw nearly half as many letters sent to four fewer states versus last year – a product of sensitivities around ...

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NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

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Ladies, Let’s Go Fishing! announces partnership with Shearwater Boats

Shearwater Boats named new Ladies Let's Go Fishing partner

The "Ladies, Let's Go Fishing!" educational series has announced Shearwater Boats as its new official boat partner. The relationship furthers efforts to encourage the female sector to participate in fishing and boating through educational programming. Lowrance and Bob’s Machine are also new partners, with their products to be featured on this showcase boat.    Known for its emphasis on conservation, ...

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RBFF to open 2021 grant cycle for George H.W. Bush Vamos a Pascar Education Fund

The Recreational Boating & Fishing Foundation will open its 2021 grants cycle for the George H.W. Bush Vamos a Pescar Education Fund by October 31, 2020. The grants will provide key program funding to support local organizations nationwide in their initiatives to engage Hispanic Americans in fishing, boating, and conserving our waterways.  A record breaking number of Hispanic Americans — a total of 4.4 million — ...

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Things are looking up for saltwater fishing

By David Gee “I only work so I can afford the amount of fishing required to forget about work.” –Will Rogers Actor, cowboy, humorist and social commentator Will Rogers said that 100 years ago, but I think he would be pretty happy with the state of fishing today.   For the 10th year in a row, the Outdoor Foundation and ...

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Fishing participation increases among women and minorities

women fishing

Recreational fishing has reached new diversity milestones, according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF). The 2020 Special Report on Fishing found that: 3.7 million African Americans participate in fishing, an increase of nearly 1 million over the last 10 years.Hispanic Americans are participating at a new record of 4.4 million participants.Women are also participating at an all-time ...

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Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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