PWC
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News
Recreational boating industry trends
Learn which trends took shape in 2025, how dealers are navigating softer demand and what challenges and opportunities leaders see…
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News
BRP appoints Denis Le Vot as president and CEO
Effective February 1, Denis Le Vot will become the president and chief executive officer of BRP.
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Uncategorized
RideNow Chandler named Sea-Doo U.S. National Dealer of the Year
RideNow Chandler of Arizona has been named the Sea-Doo U.S. National Dealer of the Year for personal watercraft and pontoons.
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News
BRP shares Q2 FY26 results
BRP shares that the decrease in revenues from seasonal products was primarily due to a lower volume of units sold…
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Features
Becoming one with the water
Personal watercraft manufacturers throttle forward on innovation By Adam Quandt Often a gateway to a lifestyle on the water, the…
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Top News
Taiga announces financial results, temporary workforce reduction
Taiga Motors Corporation, an electric off-road vehicle manufacturer, reported its financial and operating results for the year ended December 31,…
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Top News
EV powersports manufacturer Taiga partners with Float On
Taiga Motors Corporation has announced that Float On, an Austin, Texas-based boat-rental company, is now an official Taiga service provider (TSP). “We are…
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Manufacturers
Kawasaki celebrates 50 years of PWC
Kawasaki Jet Ski debuted the original Jet Ski watercraft in 1973. “For 50 years, Kawasaki Jet Ski has been synonymous…
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Manufacturers
Yamaha adopts plant-derived materials for PWC parts
Yamaha Marine U.S. Business Unit will soon begin to use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of…
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Features
Bring in the jets
By Adam Quandt While the entire recreational marine industry has been extremely hot over the last few years, there’s one…
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Features
Q&A: Taiga CEO Sam Bruneau
By Adam Quandt Canadian-based Taiga Motors Corporation launched into a journey to bring electric vehicles (EVs) to the outdoor recreational…
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News
BRP announces opening of its first experience center
BRP has announced the launch of the first BRP Experience Center. In partnership with Fairmont Le Château Montebello and located…
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BI on the water
On the water: 2021 GTI SE 170 full review
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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BI on the water
On the water: 2021 Sea-Doo RXP-X full review
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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BI on the water
On the water: Spreading the good word
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the…
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BI on the water
On the water: First-timer tips
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took to the…
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BI on the water
On the water: Here we go!
During the 2021 boating season, Boating Industry was lucky enough to have two loaner units from BRP Sea-Doo. We took…
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Features
Sea-Doo unveils 2022 lineup, enters new territory
By Adam Quandt On the heels of not only redefining its performance segment, but also launching new features across multiple…
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Dealers
EFG Companies launches new VSC product for PWC
EFG Companies, the innovator behind the award-winning Hyundai Assurance program, is now helping personal watercraft dealers diversify their revenue streams…
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August/September 2021
PWC: Aftermarket segment growth leads expansion
By Adam Quandt It’s no surprise that personal watercraft sales are red-hot. Despite inventory issues, consumers seem to want nothing…
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