Tag Archives: PWC

Project time leads to boost for PWC aftermarket brands

By Adam Quandt While new and used unit sales might be a dealership’s bread and butter, there is a different segment running hard through the COVID-19 pandemic sweeping the nation — aftermarket parts sales for personal watercraft. As many businesses scale back — or even temporarily shut down — manufacturers, suppliers and distributors of aftermarket PWC parts and accessories have ...

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NMMA: Manufacturing picks up in May, PWC sales surge

New data from the NMMA shows a pickup in manufacturing activity in May with seasonally adjusted wholesale shipments of outboard engines, PWCs, wake sport boats, and jet boats seeing increases ranging from 19% to 160% compared to April when business productivity was halted due to the pandemic. Data also shows an unprecedented increase in personal watercraft (PWC) seasonally adjusted sales ...

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NMMA says boat sales to remain strong in 2020

NMMA announced today retail unit sales of new powerboats are estimated to have held steady in 2019 at approximately 280,000 units, the second highest total since 2007. The busy winter boat show season kicks off this week across the country and NMMA expects new powerboat sales to be up as much as 2% in 2020. “Sales in 2019 were nearly ...

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PWCs: Redefining a purpose

Personal watercraft manufacturers strive to keep users on the water, longer By Adam Quandt Now in its eighth consecutive year of growth, the personal watercraft (PWC) of today continuously shatter expectations of who they’re for and what they’re designed for. Manufacturers all around speak of consistent growth between both current users moving up or trying new platforms and first-time buyers ...

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Sea-Doo GTX named Ski of the Year by Watercraft Superstore, PWCToday.com

The Sea-Doo GTX Limited from BRP was recently named ‘Ski of the Year’ by the Watercraft Superstore and PWCToday.com. The new Sea-Doo GTX Limited was also named Best in Class among all luxury watercraft and comes on the heels of winning the National Marine Manufacturers Association (NMMA) Innovation Award.  In presenting the award, Watercraft Superstore/PWCToday.com offered praise to the Sea-Doo ...

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PWC market targets Millennials with new features, products

Since the very beginning the personal watercraft industry has bucked convention and marched to its own drummer. Back when boats all followed fairly conservative designs, personal watercraft exploded onto the scene with brilliant colors, bold graphics and a huge, motorcycle-like emphasis on matching clothing, wetsuits and more.  As those initial PWC buyers began having families and the expectation was that ...

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