Tag Archives: Profiles in Leadership

Profiles in Leadership: Valerie Ziebron

By Wanda Kenton Smith Some might say it was fate that brought service expert Valerie Ziebron to carve out a career in the boating business nearly 20 years ago. Valerie had just finished teaching an automotive workshop as a service and parts trainer for her client Chrysler when a boating industry outsider stopped by and said he and his crew ...

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Profiles in Leadership: David Parker

By Wanda Kenton Smith David Parker’s love for boating began in childhood while enjoying family recreational outings. He fondly recalls cruising up the St. Johns River from Sanford, Fla. aboard his dad’s trusty twin engine, wooden Chris-Craft cruiser, and dropping anchor for weekend camping adventures. He also remembers fun family excursions along the Kissimmee Boat-A-Cade, and annual boat treks via ...

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Profiles in leadership: Jim Emmons

By Wanda Kenton Smith From the time he was a tyke tubing behind his grandfather’s 55-foot houseboat, through combo skiing and carving on a big board as a teen, to surfing the waves in exotic oceans as an adult, Jim Emmons has had a lifelong love affair with the water. In 1989, former college buddy John McEver of World Publications ...

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Profiles in leadership: Natalie Briggs Carlson

By Wanda Kenton Smith From her earliest years playing on boats at Wayzata Marine in Wayzata, Minn., to dusting, stocking shelves and handling administrative duties as a teen, to moving into key roles managing inventory and selling parts and accessories, Natalie Briggs Carlson was always immersed in her family’s boating business. After marriage, she relocated with her husband to Austin, ...

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Profiles in Leadership: Kristen Frohnhoefer

By Wanda Kenton Smith Kristen Frohnhoefer, president of Sea Tow Services International, Inc. and the Sea Tow Foundation board of directors, was raised in the family business, but came aboard full time in 2003 after a teaching career. She has worked in virtually all aspects of the business and oversees internal operations. Besides selection as the 2020 Darlene Briggs Marine ...

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