Tag Archives: Pew Research Center

If you’ve been following the work of the Recreational Boating and Fishing Foundation and the Take Me Fishing/Vamos A Pescar campaign, or any of the articles we have written about reaching new markets, you know there is significant potential for the industry to grow boating through engaging Hispanic consumers. And now, a new study from the Pew Research Center suggests ...

Boating has always been considered a classically middle-class activity, perfect for families looking to add recreation to their lifestyle. The industry continues to aim for these middle-class buyers, but the pool has unfortunately gotten smaller. According to a new report from Pew Research Center, the percentage of adults living in middle-income households has fallen every decade since the 1970s. While ...