Tag Archives: Peter Houseworth

Lapsed boaters key element in lead conversion, sales study

Lapsed boaters – individuals who have left the water or the boating lifestyle – represent a critical recapture segment within the industry’s online marketplace. An in-depth analysis of U.S. sales leads on three Boats Group sites conducted earlier this spring by Info-Link Technologies, Inc. continues to provide additional consumer data for this key sector. The firm evaluated more than 2.68 ...

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