Tag Archives: Outboards

Yamaha Marine unveils new outboards app

Yamaha Marine recently announced its new MyYamahaOutboards, a mobile app and web portal that revolutionizes the ownership experience and helps enhance customer satisfaction of Yamaha outboards. MyYamahaOutboards puts essential product and dealer information at owners’ fingertips, including a complete maintenance history for each outboard they own. “MyYamahaOutboards goes the distance, proving every Yamaha outboard has unsurpassed longevity potential, especially when ...

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Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Yamaha introduces upgraded V MAX SHO and more

Yamaha Marine logo

Yamaha Marine recently unveiled a handful of new products including the upgraded V MAX SHO, Battery Management System and Analog Gauge Lines. The newly upgraded 4.2-liter V MAX SHO outboard has a full 40% more charging capacity and contemporary styling as it enters a new era of reliable service. “The newly upgraded 4.2-liter V MAX SHO follows a familiar theme requested ...

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Mercury Marine unveils V12 600hp outboard

Mercury Marine, today introduced the new 7.6-liter V12 600hp Verado outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry-first features for a wide variety of applications. Boating Industry was invited to an exclusive event for marine media early this week at Mercury's famous Lake X ...

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Suzuki manufacturing reaches 1 million motor milestone

Suzuki Motor of America, Inc. recently announced that the production facility in Thailand that manufactures its 2.5HP through 30HP 4-stroke outboard motors has reached a significant milestone — the production of its 1,000,000th motor. Thai Suzuki, located in Thanyaburi, Pathum Thani, began producingmotorcycles in 1968 as Suzuki’s first motorcycle plant located outside ofJapan. The factory added production of outboard motors ...

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Cox Powertrain appoints new head of sales

Cox Powertrain, a British manufacturer of high-powered diesel outboard engines for the global marine industry, recently announced that Hugh Hudleston has joined the company as head of sales. Hudleston will be responsible for the global sales and distribution of the CXO300 diesel outboard as well as managing key relationships within Cox’s network of 35 distributors across the US, UK, Europe ...

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Cox begins production of diesel outboards

Cox Powertrain recently announced the start of production of the CXO300, its purpose-designed 300hp diesel outboard engine. After several years of intensive development and testing, this represents a major milestone for Cox. This UK-designed and manufactured high-technology product will be sold to the global market. Production will commence in Cox Powertrain’s headquarters and advanced assembly and test facilities in Shoreham, ...

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Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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Q & A with Tracy Crocker, BRP Marine Group

By David Gee While doing interviews for an upcoming Market Trends story on outboards, we caught up with Tracy Crocker, president, BRP Marine Group, at the Miami International Boat Show. The following is an unedited transcript of that interview. Boating Industry: Retail sales for outboards increased for the eighth straight year in 2019, with unit sales reaching a 13-year high. ...

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Outboard Q & A with Gus Blakely, Suzuki Motor of America

By David Gee In the next issue of the magazine, we will be running a Market Trends piece on outboards. We don't want to steal any of the thunder from that story, but we did gather some good interviews. And since we don't have the space to include the complete interviews in the magazine, we thought we would feature some ...

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