Tag Archives: Outboard Engines

Mercury Marine reports record showing at Dubai International Boat Show

Mercury Marine, a division of Brunswick Corporation, said it continues to increase its presence at the largest boat shows around the world with a record showing at the recent Dubai International Boat Show. This year, Mercury claimed it had the most outboard engines on display during the show capturing close to 90% market share both on-water and on-land. In addition, Mercury ...

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Suzuki unveils new DF250SS outboard

Suzuki Marine has unveiled its new-for-2022 DF250SS V6 4-Stroke outboard, the new flagship of the company’s “SS” Sport Series of high-performance motors engineered to deliver extra kick for today’s performance-based boats including bass, bay and shallow water applications. This new engine was previewed to anglers and the industry during the 2022 Bassmaster Classic in Greenville, South Carolina. It will also ...

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Mercury Marine wins CES Innovation Award

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today was named a 2022 Consumer Electronics Show (CES) Innovation Award honoree in the Vehicle & Transportation category for the V12 600hp Verado outboard engine. This is the second consecutive CES Innovation Award for Mercury. In 2021, Mercury’s 1st Mate Marine System technology won in two categories, earning the Best of Innovation designation in the In-Vehicle ...

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Outboards are in

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

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Record year for Canadian outboard retail sales

Canadian outboard sales

2020 was a record-breaking year in Canada for outboard engine retail sales as Canadians took to the water in unprecedented numbers, according to data from the National Marine Manufacturers Association (NMMA) Canada. Outboard engine retail sales in 2020 reached a total of 44,000 units, up 17% over 2019, marking both the highest annual sales volume and largest annual growth rate ...

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Mercury Marine unveils V12 600hp outboard

Mercury Marine, today introduced the new 7.6-liter V12 600hp Verado outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry-first features for a wide variety of applications. Boating Industry was invited to an exclusive event for marine media early this week at Mercury's famous Lake X ...

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Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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Outboard engine sales reach 13-year high

The first section of NMMA’s 2019 U.S. Recreational Boating Statistical Abstract, Outboard Engine Sales Trends report, is now available in the Statistics section of NMMA.org. The Outboard Engine Sales Trends report examines outboard engine retail sales, which increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher ...

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Evinrude launches new 150 HP power tiller

Evinrude recently announced the industry’s first 150 HP tiller controlled outboard, with integrated power steering assist and digital shift and throttle, the E-TEC G2 Power Tiller. Designed with beginners to advanced anglers in mind, Evinrude says the new 150 HP Power Tiller is easy to use, even in the worst conditions.  “While the competition is focused on releasing larger and ...

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Mercury Marine’s V-6 platform wins iF Design Award

Mercury Marine has been recognized with an International Forum Design (iF) award in the Discipline Product category, presented to the company for its V-6 outboard lineup.  The iF International Forum Design organizes the iF Design Awards each year and has thousands of entries from close to 60 countries compete for the prize. According to its website, since 1953, iF has ...

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