By Joe Iribarren The lyrics “I don’t give a damn ’bout my bad reputation” sounded fun and rebellious when Joan Jett sang them. But adopting that attitude when it comes to your dealer’s online reputation will prove to be disastrous. Your online reputation consists of more than a carefully-thought-out website and social media posts. For the most part, your online ...
Read More »Tag Archives: online reviews
Make or break your business with online reviews
Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your dealership to friends, family, neighbors, or co-workers, you’ve hit the jackpot. People are much more likely to trust a personal recommendation than an advertisement. On the other hand, negative talk about your business can be detrimental. Now that both happy ...
Read More »Review transparency makes industries better, not worse
No one likes getting a bad review. Not only is it disheartening – especially when you feel you have worked hard – but it makes earning future business more difficult when you’re not rated well. But for better or worse, reviews give today’s consumers important insight into your business and they will look for that information before they ever walk ...
Read More »Strategically manage your dealership’s online reputation
Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “85 percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be “can I ...
Read More »The importance and effectiveness of positive online reviews
When you’re going on vacation and want to find the perfect hotel, what do you do for research? What about a dinner outing with friends – is there anything you check before making a reservation? If you’re like the overwhelming majority of people, the first place you’ll go before making your decision is an online review site. According to research ...
Read More »Weekly 5: Twin Vee Catamarans gets new owner
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Twin Vee Catamarans gets new owner ValueRich, a Florida-based investment firm, will be investing in Twin Vee Catamarans and assume management positions at the boat builder, with the ...
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