Tag Archives: online reputation

By Joe Iribarren The lyrics “I don’t give a damn ’bout my bad reputation” sounded fun and rebellious when Joan Jett sang them. But adopting that attitude when it comes to your dealer’s online reputation will prove to be disastrous. Your online reputation consists of more than a carefully-thought-out website and social media posts. For the most part, your online ...

By Joe Iribarren These are hard times for many businesses across the globe. Local government is forcing companies to stop operating, while others are voluntarily doing so. And everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I want to give you an update on some changes to Google and how they can impact your ...

No one likes getting a bad review. Not only is it disheartening ­– especially when you feel you have worked hard – but it makes earning future business more difficult when you’re not rated well. But for better or worse, reviews give today’s consumers important insight into your business and they will look for that information before they ever walk ...

Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to tell when consumers who clicked on an ad in search results made a credit or debit card purchase at a corresponding physical store. This helps advertisers better track the success of online campaigns. Google achieves this by working with credit ...

Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “85 percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be “can I ...