Tag Archives: Online Marketing

Boost your sales leads with these 4 digital marketing tools

By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull in extra sales leads to supplement the number of customers who are browsing on the dealership’s lot—but now that the internet has become the central source for researching boats, parts and marine services, digital marketing is a must. Dealer Spike ...

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Drive more business by consistently advertising your inventory online

By Ezequiel Arredondo It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when you don’t have inventory on your lot. However, Dealer Spike has seen this practice weaken sales leads for dealerships in the long run. Digital marketing yields the best results for your business when efforts are constant, rather than stop-and-go. By ...

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Focus on your SEO strategy to sell incoming inventory

By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down, but that doesn’t mean now is the time to be idle. Consumers will be turning their attention to units and parts for the fall season, and while you may not have this inventory on the lot, you can begin investing ...

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Increase your ROI by optimizing your online showroom

By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase? Probably not. So, what about your online showroom? Today most consumers begin the shopping process on the internet, browsing images of units before they ever visit the dealership, which is why it’s ...

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Discover Boating sees record web traffic in May

Discover Boating saw some of its strongest performance and growth in May compared to the same period last year. Continuing and building on the successes reported in April, DiscoverBoating.com saw an unprecedented 279% growth in organic site traffic, which translates to more visitors coming to the website without clicking on an ad. With summer kicking off, boating is top of mind for ...

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Sell more this summer with SEM

The online world can be a crowded place. With most businesses now on board with creating a strong online presence, many are realizing the impact that online advertising can make as well. One of the most popular and impactful ways your dealership can advertise online is through Search Engine Marketing (SEM), also called pay-per-click (PPC) advertising. Because this digital marketing ...

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Make or break your business with online reviews

Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your dealership to friends, family, neighbors, or co-workers, you’ve hit the jackpot. People are much more likely to trust a personal recommendation than an advertisement. On the other hand, negative talk about your business can be detrimental. Now that both happy ...

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