By David Gee With a history dating all the way back to 1930, when the first “inboard/outboard” was introduced by Johnson Motor Company, the sterndrive space has seen constant investment, improvement and innovation. And that continues today, especially since the pandemic drove a record rise in boat sales, and perhaps reinvigorated the sterndrive category. “We’ve continued to see consistent demand ...
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Continuing to deliver innovation to the marine industry, Ilmor is merging its award-winning service group with its industry-recognized sales team. The result is a new Customer Experience Group focused on providing unified and exceptional pre-sale interactions through post-sale service and support. Ilmor has tapped long time employee Oliver Ray to lead the new Customer Experience Group. Oliver’s innovative nature was ...
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By David Gee The relationship between recreational boat builders and their dealer networks is a symbiotic one, with each needing the other to survive. And like any relationship, it requires dedication, diligence and constant communication to build and maintain trust and respect that go beyond contractual agreements and product portfolios. “Almost anyone will acknowledge that trust is the key to ...
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