The National Marine Manufacturers Association (NMMA) announced that the 2021 American Boating Congress (ABC) will be held virtually April 21-22. More than 900 recreational boating industry stakeholders participated in last year’s annual advocacy summit, and NMMA is hoping to meet and exceed the record turnout this year. Featuring remarks from members of Congress, administration officials, and key political movers and ...
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Discover Boating offers free marketing materials
With consumer demand for new boats surging across the country in 2020, and showing no signs of slowing down in 2021, this is a great time to nurture and engage newcomers as well as to continue acquiring new boaters. Discover Boating B2B, the online industry resource center, offers free tools and marketing materials at your fingertips to help improve consumer ...
Read More »President Biden signs Made in America Executive Order
Earlier this week, President Joe Biden signed an Executive Order (EO) entitled Ensuring the Future Is Made in All of America by All of America’s Workers, which directs federal agencies to increase Buy American requirements for procuring goods and services from sources that maximize the use of U.S.-produced goods and U.S.-offered services. President Biden’s EO creates a new “Made in ...
Read More »NMMA: Wakesurfing legislation heating up in some states
With several state legislatures schedule to resume operations in the days and weeks ahead, the NMMA advocacy team is engaging with policymakers across the country on key recreational boating industry issues, including wake surfing access. To date, four state legislatures have acted on this critical issue, and more are expected to follow suit throughout 2021. Below is a list of ...
Read More »Wholesale boat shipments ease in November
The NMMA reports new boat manufacturing activity in November was up 3% year over year, and down 18% compared to October on a seasonally-adjusted basis, according to the November Monthly Shipment Report (MSR). While wholesale boat shipments slowed in November, this was primarily driven by a pullback in shipments in personal watercraft (PWC) following a summer of elevated growth. Other boat categories ...
Read More »Miami Boat and Yacht Shows join forces
The NMMA announced today a landmark partnership with Informa Markets to create the first joint production of South Florida’s preeminent winter boat shows—the Miami International Boat Show (MIBS), Miami Yacht Show (MYS) and Superyacht Miami. Set to debut Wednesday, February 16 through Sunday, February 20, 2022 over Presidents Day weekend, the joint event—which will carry the Miami International Boat Show name—will deliver enhanced value ...
Read More »NMMA announces additional changes to 2021 Boat Shows
After a thorough market-by-market evaluation of its boat shows still on the schedule for the first quarter of 2021, the NMMA announced today it is canceling this year’s Progressive Insurance New England Boat Show and Progressive Insurance Northwest Sportshow, and postponing the Progressive Insurance Atlantic City Boat Show to April 7-11, 2021, which was originally scheduled Feb. 24-28. The Association announced in ...
Read More »NMMA reports 13-year high for U.S. boat sales in 2020
With heightened interest in outdoor recreation activities and ways to social distance, consumer demand for new boats surged across the country in 2020. The National Marine Manufacturers Association (NMMA), representing North American recreational boat, engine and marine accessory manufacturers, reports that retail unit sales of new powerboats in the U.S. increased last year by an estimated 12% compared to 2019. More than ...
Read More »NMMA, RBFF + MRAA need input on 2021 retention needs
With a surge in new boating and fishing participants in 2020, it is essential to ensure newcomers embrace fishing and boating for years to come. NMMA, RBFF and MRAA have compiled a five-minute survey to help guide and prioritize items for a retention toolkit to support your customer engagement and retention efforts in 2021. While NMMA, MRAA and RBFF have customer engagement ...
Read More »International boating industry urges President-Elect to resolve trade issues
NMMA, the European Boating Industry (EBI), and the International Council of Marine Industry Associations (ICOMIA) sent a letter to President-Elect Joe Biden congratulating him on his election victory and calling on him to swiftly address trade relations between Europe and the U.S. Following the Trump administration’s Section 232 tariffs on aluminum and steel imports, the E.U. responded by levying a 25% retaliatory ...
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