Tag Archives: new markets

“If you’ve never owned a boat before, how do you start boating and become an owner?” Discover Boating’s latest research explores this question and the new paths people take to boat ownership. Join Discover Boating and their agency partner, OLSON, as they share findings from the most comprehensive study of first-time boat purchasers done to date. Meet the different types ...

According to a recent study by the Pew Research Center, a long-standing digital divide in internet use between Latino and white adults is now at its narrowest point since 2009. The share of Latino adults who report using the internet increased 20 percentage points, up from 64 percent to 84 percent in 2015. Over the same period, internet use grew ...

If you’ve been following the work of the Recreational Boating and Fishing Foundation and the Take Me Fishing/Vamos A Pescar campaign, or any of the articles we have written about reaching new markets, you know there is significant potential for the industry to grow boating through engaging Hispanic consumers. And now, a new study from the Pew Research Center suggests ...

On Monday during the American Boating Congress biannual meeting of the Recreational Boating Leadership Council, the New Markets Task Force announced final plans for its new industry-wide multicultural educational training module, including the selection of featured industry companies and a video production firm. The forthcoming 45-minute multimedia training module is projected for a Fall 2016 debut, in time for the ...

The Recreational Boating and Fishing Foundation hosted a webinar on Monday, March 28 on “Reaching the Hispanic Community.” The webinar talked in detail about the demographic realities in the U.S., best practices for reaching this community and anecdotal evidence of its potential, based on the existing campaigns of organizations such as the South Carolina Department of Natural Resources and Freedom ...

The Recreational Boating & Fishing Foundation will host a webinar at 2 p.m. Eastern Monday on "Reaching the Hispanic Community." Changing demographics throughout the country have provided a great opportunity for the fishing and boating industry to engage with Hispanics. Targeting the Hispanic community needs to be an organization-wide commitment and implemented at the local level. RBFF's Hispanic marketing agency, ...

Venice, Fla. – The New Markets Task Force of the Recreational Boating and Leadership Council is underway on a major industry educational initiative for 2016. The task force plans to produce a 45-minute industry training module which will incorporate a mix of updated new data and content including video segments featuring best practices by marine retailers and other businesses who ...

As we have discussed previously, the demographics in the United States are steadily changing: Only 59 percent of Millennials are white and the younger generations only continue to become more diverse. This was recently highlighted even further in a recent study from the Pew Research Center. According to the study’s findings, the graduating high school class of 2025 (currently in ...

The latest report from the U.S. Census Bureau shows the increased importance of reaching out to a wide audience of new markets if we're going to continue to grow boating. We've written about this previously (most notably, in our April cover story), but today's report on the U.S. population, which highlights the changes from 2010 to 2014, demonstrates the country ...

In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul Bermudez, Lou Sandoval and Rob Youker finished their presentations. Unfortunately, as always seems to be the case with these discussions, we ran out of time to address every question and comment. However, one comment caught my eye just before we ...