Tag Archives: new markets

The industry continues to place added emphasis on capturing a larger share of younger buyers as a new market segment as opposed to increasing its number of non-white buyers, according to data from the latest Boating Industry reader survey. We surveyed print and digital products readers in July to find out more about their views on boating participation, average buyer ...

Following last fall’s launch of its education training module, “Proven Strategies for Engaging New Markets,” the Recreational Boating Leadership Council’s New Market Task Force released a free package of new trade advertisements designed to invite and drive access to the official training webinar, collateral and video content that will be available to all businesses in the marine industry. The 45-minute ...

As we put our April issue to bed and await its arrival in mailboxes, the workforce problem in the marine industry is still taking up a significant amount of my brain space. What can we do to address the issue? How can we attract young people to working in the marine trades? One thing we absolutely need to do is ...

If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll need to connect with them on their level. That doesn’t mean Snapchatting them about whether or not they want to see the new boat you just got in (although getting on Snapchat is not a bad idea). It means communicating ...

Every week I post a different “Throwback Thursday” photo on the Boating Industry Instagram account. It’s a huge benefit of having 87-some years of archives at your disposal. Sometimes I go back pretty deep – back to the 1930s – and other times I stay a little closer to home, like when I picked up the 1999 archive book last ...

The New Markets Task Force of the Recreational Boating and Leadership Council will be presenting its educational training module to the industry in a Boating Industry webinar at 2 p.m. EST on Jan. 5. The program has been presented live at several industry shows already. The discussion around engaging new markets has largely discussed the income potential of engaging these ...

The Recreational Boating and Leadership Council New Markets Task Force spent 2016 working on an educational training module for the industry, and its first presentations so far have been well received. The 45-minute module includes the latest statistics on the Hispanic, African American and Asian markets in the U.S., as well as original best practice case study videos featuring five ...

Marine Marketers of America will host its bi-annual general membership luncheon on Thursday, Nov, 3 from 12 – 1:30 p.m. during the Ft. Lauderdale International Boat Show, featuring special keynote presenter Thom Dammrich of the NMMA who will present the new industry educational training module, “Proven Strategies for Engaging New Markets.” The presentation, produced by the Recreational Boating Leadership Council’s ...

Most in industry still not concerned about diversity, survey says Those working in the boating industry are still much more concerned about bringing younger buyers into the market than they are about attracting non-white buyers, according to the latest Boating Industry reader survey. We surveyed readers of Boating Industry’s print and digital products, including dealers, manufacturers, suppliers and others working ...

Those working in the boating industry are still much more concerned about bringing younger buyers into the market than they are about attracting non-white buyers, according to the latest Boating Industry reader survey. We surveyed readers of Boating Industry’s print and digital products, including dealers, manufacturers, suppliers and others working in the boating industry in August to learn more about ...