new markets
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Features
Survey: Millennial buyers a continued concern, diversity still not an issue
The industry continues to place added emphasis on capturing a larger share of younger buyers as a new market segment…
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RBLC task force launches new media awareness campaign
Following last fall’s launch of its education training module, “Proven Strategies for Engaging New Markets,” the Recreational Boating Leadership Council’s…
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Blogs
A new workforce
As we put our April issue to bed and await its arrival in mailboxes, the workforce problem in the marine…
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Blogs
To reach Millennials, get rid of the misconceptions
If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll…
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Blogs
From 1999 to 2017, boating is still The White Man’s Sport
Every week I post a different “Throwback Thursday” photo on the Boating Industry Instagram account. It’s a huge benefit of…
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Blogs
Other industries are ready to engage new markets. Why aren’t we?
The New Markets Task Force of the Recreational Boating and Leadership Council will be presenting its educational training module to…
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Features
New Markets Task Force brings educational module to industry
The Recreational Boating and Leadership Council New Markets Task Force spent 2016 working on an educational training module for the…
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Marine Marketers of America to premiere New Markets educational module at FLIBS
Marine Marketers of America will host its bi-annual general membership luncheon on Thursday, Nov, 3 from 12 – 1:30 p.m.…
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Features
Attitudes on new markets little changed
Most in industry still not concerned about diversity, survey says Those working in the boating industry are still much more…
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Features
Survey: Attitudes on new markets little changed
Those working in the boating industry are still much more concerned about bringing younger buyers into the market than they…
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