Tag Archives: New Boaters

Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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Discover Boating offers free marketing materials

Discover Boating

With consumer demand for new boats surging across the country in 2020, and showing no signs of slowing down in 2021, this is a great time to nurture and engage newcomers as well as to continue acquiring new boaters.  Discover Boating B2B, the online industry resource center, offers free tools and marketing materials at your fingertips to help improve consumer ...

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New RBFF study offers insights to retain new anglers, boaters

The Recreational Boating & Fishing Foundation (RBFF) announced the findings of a major national research study in partnership with global market-research firm IPSOS to provide the industry with insights for retaining and engaging the new audience surged amidst COVID-19. The study, titled Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention, projects millions of new and ...

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