Tag Archives: new boat buyers

Brunswick announces consumer advisory board

Brunswick Corporation (NYSE: BC) has announced the formation of Rpl, a consumer advisory board dedicated to shaping the future of recreational boating. As home to marine brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, Brunswick’s community of boaters will have unprecedented access to the industry’s most coveted brands. “We want to spend more time with new boaters who we believe ...

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Is the boat buying process broken?

As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me than if I were a regular consumer. Our company, LotVantage, helps dealerships manage their online presence and in turn, strategically guides their prospects into customers. I have more insider knowledge of the full buying process than the majority of consumers. ...

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Discover Boating and OLSON to present new boat buyer research at IBEX

“If you’ve never owned a boat before, how do you start boating and become an owner?” Discover Boating’s latest research explores this question and the new paths people take to boat ownership. Join Discover Boating and their agency partner, OLSON, as they share findings from the most comprehensive study of first-time boat purchasers done to date. Meet the different types ...

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