Tag Archives: Myril Shaw

Competitive financing available: Do your customers know?

Every customer knows that that they can get competitive financing from your dealership, right? Wrong! Over 30 percent of marine dealerships do not offer financing (always for very bad reasons – but customers only know from them that dealerships do not offer financing). There is also a common assumption among shoppers that they will almost always get a better deal ...

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The Top 10 F&I profit killers

If you have been reading the industry literature or listening to the "experts," you have almost certainly heard how much your F&I profit center should be contributing to your store's profit – and yet, your results just don't look that way. Why? When you look around at the differences between the highly performing dealerships and the underperforming stores, there are ...

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