Tag Archives: Myril Shaw

F&I – The process drives the profit

Myril Shaw Dealer Profit Services

By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However, as important and necessary as they are, they are also not sufficient.   True F&I success is only possible with a comprehensive and robust F&I process. This process starts long before the customer is introduced to the Finance Manager (or, as ...

Read More »

Make F&I also stand for Fun and Inspiration

Myril Shaw Dealer Profit Services

By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too long in the automotive industry.  The recreational industry can and should refresh the way people think about F&I. For purchasers of recreational vehicles – boats, RVs, ATVs, off-road, Powersports – F&I should not, cannot, be a pressure-filled, must do, frankly, ...

Read More »

Financing recreational sales in the COVID-19 era

Myril Shaw Dealer Profit Services

By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have clearly developed great virtual/no-touch showrooms and selling techniques, one aspect of consummating the sale has not changed for boat dealers. When a customer wants to finance, the compliance requirements (Red Flag and Patriot Act laws) have not been reduced in ...

Read More »

Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

Read More »

Do You Look Like Your Website?

It is often noted that people, over time, start to look their pets or their spouses. I suspect that in at least some cases, that may be a good thing. The question here is, do you, or your dealership look like your website? Your website, your online digital presence is every bit as real as your brick-and-mortar store. In fact, ...

Read More »

10 F&I-related issues that could cost you money

By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less than what you would like. F&I is easy for a reason – they are often to blame. There is more though – and sometimes the expenses that occur when a customer finances are not directly related to reserve, backend penetration ...

Read More »