Myril Shaw
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Features
2022 Boating Industry Bold Moves
By Jamie Stafford Boating Industry’s Movers & Shakers program brings a wealth of talented nominations to the fore. Though we’ve…
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Blog Spotlight
Compliance matters – maybe now more than ever
By Myril Shaw The Senate recently narrowly approved President Biden’s pick, Rohit Chopra, to run the Consumer Financial Protection Bureau.…
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News
MRAA, Dealer Profit Services release ‘Guide to Creating a Compliance Process’
The Marine Retailers Association of the Americas, in partnership with Dealer Profit Services, recently launched a new resource for dealers…
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Blog Spotlight
The Power of 20
By Myril Shaw As a provider of F&I and Compliance excellence, we are always looking to make the best better. As…
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Blog Spotlight
Compliance is not a manual – not even a Red Flags Manual
By Myril Shaw “We need to make sure our store meets compliance standards, we need a Red Flags Manual.” Well,…
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News
ELEVATE SUMMIT sessions and event content now online
All of the sessions from the 2020 Boating Industry ELEVATE SUMMIT conference are now available for everyone to view online.…
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Blog Spotlight
‘Tis the season for a jolly review of your F&I profit
By Myril Shaw Well, here we are, the heart of the so-called “slow season.” Thanksgiving, and Black Friday, have now…
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Blog Spotlight
F&I – The process drives the profit
By Myril Shaw Simple, measurable, achievable, reasonable and time-based goals. They are absolutely a requirement for driving F&I Success. However,…
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Blog Spotlight
Make F&I also stand for Fun and Inspiration
By Myril Shaw F&I has earned a bad reputation, thanks, largely, to the way it was handled for far too…
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August/September 2020
Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
By Myril Shaw Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that…
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Blog Spotlight
The Cash Conundrum – maximizing F&I profit from “cash” buyers
Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that mean? When a customer walks…
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Blog Spotlight
Financing recreational sales in the COVID-19 era
By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have…
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Columns
Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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Blog Spotlight
Sell the lifestyle, reap the profit
By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling…
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Blog Spotlight
Do You Look Like Your Website?
It is often noted that people, over time, start to look their pets or their spouses. I suspect that in…
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Blog Spotlight
10 F&I-related issues that could cost you money
By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less…
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Features
18 Strategies for Continued Growth in 2018
Here’s a recap of MDCE speaker insights for success Each year, attendees recognize the value and growth opportunities that are…
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Features
Competitive financing available: Do your customers know?
Every customer knows that that they can get competitive financing from your dealership, right? Wrong! Over 30 percent of marine…
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Features
The Top 10 F&I profit killers
If you have been reading the industry literature or listening to the “experts,” you have almost certainly heard how much…
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