Tag Archives: Myril Shaw

Financing recreational sales in the COVID-19 era

Myril Shaw Dealer Profit Services

By Myril Shaw While the times and circumstances require social distancing and limited direct, face-to-face interactions, and while dealers have clearly developed great virtual/no-touch showrooms and selling techniques, one aspect of consummating the sale has not changed for boat dealers. When a customer wants to finance, the compliance requirements (Red Flag and Patriot Act laws) have not been reduced in ...

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Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

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Do You Look Like Your Website?

It is often noted that people, over time, start to look their pets or their spouses. I suspect that in at least some cases, that may be a good thing. The question here is, do you, or your dealership look like your website? Your website, your online digital presence is every bit as real as your brick-and-mortar store. In fact, ...

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10 F&I-related issues that could cost you money

By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less than what you would like. F&I is easy for a reason – they are often to blame. There is more though – and sometimes the expenses that occur when a customer finances are not directly related to reserve, backend penetration ...

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18 Strategies for Continued Growth in 2018

Here’s a recap of MDCE speaker insights for success Each year, attendees recognize the value and growth opportunities that are an invaluable part of the Marine Dealer Conference & Expo educational experience. Conference speakers focus on delivering real world results for dealerships and industry players of all shapes and sizes. Attendees turn to MDCE every year to gain insights into ...

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Competitive financing available: Do your customers know?

Every customer knows that that they can get competitive financing from your dealership, right? Wrong! Over 30 percent of marine dealerships do not offer financing (always for very bad reasons – but customers only know from them that dealerships do not offer financing). There is also a common assumption among shoppers that they will almost always get a better deal ...

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The Top 10 F&I profit killers

If you have been reading the industry literature or listening to the "experts," you have almost certainly heard how much your F&I profit center should be contributing to your store's profit – and yet, your results just don't look that way. Why? When you look around at the differences between the highly performing dealerships and the underperforming stores, there are ...

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