Tag Archives: MRAA

Brunswick launches online dealer certification for all Brunswick boat dealers

LAKE FOREST, Ill. – Brunswick Corporation's (NYSE: BC) dealer services team, Brunswick Dealer Advantage, announced continued improvements to its dealer certification program in an effort to provide greater value and challenge to the Brunswick marine dealer network. In partnership with the Marine Retailers Association of the Americas (MRAA), Brunswick dealers can now complete their certification online using an interactive virtual ...

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MRAA launches online marine industry directory

MINNEAPOLIS – The Marine Retailers Association of the Americas has made it easier than ever for marine industry suppliers to increase visibility in the marine marketplace and for dealers and retailers to locate potential business partners by launching a new online business directory, mraaindustrydirectory.com. The MRAA Marine Industry Directory contains hundreds of complimentary company listings for MRAA members, plus opportunities for ...

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Diverse factors driving upstate NY boating industry optimism for 2015 season

Syracuse, N.Y. – Marine industry representatives in New York State are optimistic about the approaching boating season for reasons ranging from new boat models and incentives from manufacturers to repowering older boats and growing interest in wakesurfing. Boating Industries Association of Upstate New York Executive Director Barb Caster references National Marine Manufacturers Association (NMMA) statistics showing 2015 could be a good year. ...

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MRAA names certification development manager

MINNEAPOLIS — The Marine Retailers Association of the Americas has brought Gerald “Jerry” Lofberg on board as its certification development manager to oversee recruitment of new participants in the Marine Industry Certified Dealership Program. In his role, Lofberg will reach out to marine retailers on a regular basis, talking to them about the incredible value that the MICD Program offers ...

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Registration opens for newly redesigned MDCE

MINNEAPOLIS — Organizers of the Marine Dealer Conference & Expo kick off the grand opening of registration today with a brand new marketing campaign. The fresh look for MDCE includes an updated logo and new imagery inspired by marine retailers’ passion for the boating business. “MDCE attendees are a pretty diverse group, but what they share in common is a ...

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MICD certification goes virtual

MINNEAPOLIS, March 31, 2015 — With the goal of streamlining the Certification process for North American marine retailers, the Marine Industry Certified Dealership Program recently launched a virtual Certification platform housed on MRAATraining.com that dealers can use to complete the entire program. Inside the system, MRAATraining.com/Certifications, dealers will find all the tools they need to get Certified. They can download ...

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MRAA named First Mate sponsor of 2015 American Boating Congress

MINNEAPOLIS — The Marine Retailers Association of the Americas has signed on as a First Mate level sponsor of this year’s American Boating Congress. The boating industry’s annual legislative and political conference, ABC 2015 takes place May 11-13 at the Renaissance Hotel in Washington, D.C. In each of the last three years, MRAA has escalated its support of ABC. MRAA ...

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Grow Boating Inc. transfers MICD program ownership to MRAA

MINNEAPOLIS — Grow Boating Inc. has transferred ownership of the Marine Industry Certified Dealership Program to the Marine Retailers Association of the Americas. As full owner of the MICD Program, MRAA is responsible for every aspect of managing, operating, marketing and promoting the program for dealers, including conducting dealer certification reviews and consultations. The MICD Program was originally created as ...

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A new Washington voice for MRAA

William Higgins recently came on board as the public policy manager for the Marine Retailers Association of the Americas. Before joining MRAA, Higgins worked in both the U.S. House and Senate and most recently worked for a consulting firm on state and local issues. Boating Industry talked to him about his role and some of his goals for MRAA. What ...

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MRAA unveils 2015 guides to success

MINNEAPOLIS — In today’s market, being a successful marine retailer means more than simply selling lots of boats; top dealerships excel in all areas of their business, including leadership, marketing, sales and service. That’s why the Marine Retailers Association of the Americas is providing its members with the MRAA Rewards 2015 Guides to Success, a series of invaluable guidebooks written ...

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