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Tag Archives: MICD

MRAA launches 2020 MICD Continuous Certification curriculum

The Marine Retailers Association of the Americas has announced the lineup for the 2020 Continuous Certification curriculum, as part of the Marine Industry Certified Dealership (MICD) program. The Continuous Certification program is a year-long education program that teaches marine retailers how to improve upon their already premier operations that were improved throughout the initial MICD process. Continuous Certification delivers relevant, ...

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Dealer, yacht broker certification programs collaborate

The Marine Retailers Association of the Americas’ Marine Industry Certified Dealership Program and the Yacht Brokers Association of America’s Certified Professional Yacht Broker Program announced a collaborative effort to further the development of their respective members. CPYB certification is the boating industry’s brand of excellence for yacht sales professionals throughout North America. The CPYB designation is the most prestigious accreditation ...

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M&P Mercury becomes Five Star and Brunswick Master Dealer

M&P Mercury recently completed recertification in the highest tier of the Marine Industry Certified Dealership (MICD) program. In order to achieve the designation of Five Star MICD, M&P Mercury met a set of established criteria that includes 30 standards designed to create continuous improvement across all facets of the dealership, including customer satisfaction, operational quality and business performance and practices. ...

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MICD Program marketing creates 800,000 impressions

A multi-pronged marketing partnership with Boating magazine intended to promote and educate consumers on the benefits of buying a boat from a Marine Industry Certified Dealer netted nearly 800,000 digital impressions this summer. The world’s largest consumer powerboat publication, Boating magazine’s print and digital propeties reach a monthly audience of more than 920,000 people who chance to see what sets ...

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MRAA hires coordinator for MICD program

The Marine Industry Certified Dealership Program has hired a full-time program coordinator to assist with dealer communications, program administration and marketing efforts. With a background in corporate planning and logistics, Liz Marsha will ensure marine dealers have everything they need to work through the certification process as efficiently as possible. In addition to working closely with the program director on ...

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Data indicates certified dealers outperform non-certified dealers

MINNEAPOLIS — Recent data indicates the Marine Industry Certified Dealership Program is having a positive impact on the overall health and financial success of dealerships across North America. Data collected from dealerships in the United States and Canada by the research division of Robert W. Baird & Company demonstrates that Marine Industry Certified Dealerships, on average, outperform their non-certified counterparts ...

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OneWater Marine Holdings acquires Captain’s Choice Marine

ATLANTA, Ga. – Atlanta-based OneWater Marine Holdings, LLC, the company formed by the merger of Singleton Marine Group and Legendary Marine last year, has made a new acquisition. OneWater Marine Holdings acquired Captain’s Choice Marine, Inc. on Lake Murray in Leesville, S.C. in a deal that was finalized yesterday. Alan and Melanie Giddens, former owners of Captain’s Choice Marine, will ...

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Brunswick launches online dealer certification for all Brunswick boat dealers

LAKE FOREST, Ill. – Brunswick Corporation's (NYSE: BC) dealer services team, Brunswick Dealer Advantage, announced continued improvements to its dealer certification program in an effort to provide greater value and challenge to the Brunswick marine dealer network. In partnership with the Marine Retailers Association of the Americas (MRAA), Brunswick dealers can now complete their certification online using an interactive virtual ...

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MRAA names certification development manager

MINNEAPOLIS — The Marine Retailers Association of the Americas has brought Gerald “Jerry” Lofberg on board as its certification development manager to oversee recruitment of new participants in the Marine Industry Certified Dealership Program. In his role, Lofberg will reach out to marine retailers on a regular basis, talking to them about the incredible value that the MICD Program offers ...

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MICD certification goes virtual

MINNEAPOLIS, March 31, 2015 — With the goal of streamlining the Certification process for North American marine retailers, the Marine Industry Certified Dealership Program recently launched a virtual Certification platform housed on MRAATraining.com that dealers can use to complete the entire program. Inside the system, MRAATraining.com/Certifications, dealers will find all the tools they need to get Certified. They can download ...

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