Mercury Marine introduced the Avator 20e and 35e electric propulsion systems. The new models join Mercury’s electric propulsion lineup alongside the Avator 7.5e outboard, which launched at the Consumer Electronics Show (CES) in January. Two more electric outboard products will be unveiled in the coming months as Mercury advances in electric propulsion. “We’re thrilled to advance our electrification strategy and ...
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Charged up!
Partnerships bring electric propulsion to the next level By Adam Quandt “Come gather ‘round people, wherever you roam and admit that the waters have grown…For the times they are a-changin’.” Now most of us know Bob Dylan wasn’t talking about the recreational boating industry when he released his 1964 track, however the words certainly strike a chord as the industry ...
Read More »Mercury’s global distribution center receives LEED certification
Mercury Marine announced that its global distribution center in Brownsburg, Ind. has earned LEED Silver certification from the U.S. Green Building Council. The 512,000 square foot facility opened in October 2022 and supports Mercury’s industry leading parts and accessories business. “We’re thrilled to have earned LEED Silver Certification for our global distribution center,” said John Buelow, Mercury Marine president. “This ...
Read More »Mercury begins production of Avator electric outboards
Mercury Marine, a division of Brunswick Corporation, has announced that it has begun serial production of its new 20e and 35e Avator electric propulsions systems, with release for sale planned for later in 2023. Mercury launched its first electric propulsion product, the Avator 7.5e, at the Consumer Electronics Show (CES) in January and recently began shipments to dealers worldwide. Mercury has ...
Read More »Mercury Marine recognized by American Foundry Society
Mercury Marine has been recognized by the American Foundry Society (AFS) with the 2023 Plant Engineering Award for its implementation of Industry 4.0 data collection technologies and data analytics at its aluminum castings facility at the company’s world headquarters in Fond du Lac, Wisconsin. The AFS Plant Engineering Award recognizes plants’ engineering achievements in planning, installation, operation and maintenance and ...
Read More »Mercury partners with JJE to expand electric propulsion
Mercury Marine, a division of Brunswick Corporation (NYSE:BC), has entered into an agreement with JJE, a company focused on electrified propulsion components, assemblies and systems for global automotive applications. The collaboration will enable Mercury to expand its portfolio of electric propulsion solutions. “We are excited to engage with JJE as we co-develop and produce the next evolution of high voltage ...
Read More »Mercury receives iF Design Awards
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has been recognized with four International Forum Design (iF) awards for its Avator 7.5e electric outboard motor, its V10 Verado outboard and its V12 Verado outboard. All three outboards were recognized in the Automotive/Vehicles category, and Avator was also honored in the Product Interfaces category for its integrated and remote display. For all three products, Mercury partnered with Designworks, a ...
Read More »Mercury Marine begins shipping electric outboards globally
Mercury Marine has announced the first group of Avator 7.5e electric outboards has shipped to global customers, representing a major milestone in Mercury’s electrification strategy. The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. During the 2023 Consumer Electronics Show in January, the company officially launched the 7.5e and displayed concepts of ...
Read More »New study reports Mercury Marine’s local economic impact
According to a new study conducted by Envision Greater Fond du Lac, Mercury Marine, headquartered in Fond du Lac, has a $5.4 billion annual economic impact on the local Fond du Lac community – an increase of almost 10% from just three years ago. The study shows that Mercury continues to be one of the top employers in the state of Wisconsin, ...
Read More »Mercury Marine names new president
Brunswick Corporation today named John Buelow Executive Vice President and President, Mercury Marine. John was previously Vice President, Global Operations, Mercury Marine and succeeds Chris Drees, who has decided to leave Brunswick to pursue opportunities outside the Company and the marine industry. Buelow will report to Brunswick Chief Executive Officer David M. Foulkes, effective immediately. “John is an established leader ...
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