Tag Archives: mercury marine

Brunswick reports strong engagement at marine trade shows

Brunswick logo

Brunswick Corporation has reported a strong start to the 2023 boat show season. The year kicked off with the Consumer Electronics Show (CES) in Las Vegas where the Company highlighted its ACES Innovation Strategy with the launch of multiple new products including its newest boat brand, Veer and Mercury’s first Avator electric engine.  During the Dusseldorf Boat Show, Mercury Marine ...

Read More »

Five Mercury Marine facilities achieve ‘zero waste to landfill’ designation

Mercury Marine achieves Green Masters designation

Mercury Marine announced the addition of five facilities to its list of zero-waste-to-landfill (ZWTL) operations. Starting in December 2022, sustainability teams at these locations across the U.S. began reporting that their months-long initiatives aimed at reducing, reusing and recycling waste materials have brought their facilities into compliance with widely accepted ZWTL standards.  The newly designated ZWTL facilities include four distribution ...

Read More »

Mercury releases new Avator 7.5e outboard

Mercury Marine achieves Green Masters designation

Mercury Marine has introduced the Mercury Avator 7.5e electric outboard at the Consumer Electronics Show 2023 in Las Vegas, Nev. Avator is the first in a series of electric outboard products to be released in 2023. Mercury also plans to display concepts for its Avator 20e and 35e outboards, which will be in market later in 2023. “We are excited ...

Read More »

Mercury’s St. Cloud facility earns zero-waste designation

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today announced that its Plant 7 manufacturing operation in St. Cloud, Florida, has achieved a zero-waste-to-landfill designation. The factory makes electrical and plastic components for the company’s marine engines and related parts, accessories and technologies.  Plant 7 is the fourth Mercury facility to achieve this designation. Its three predecessors are all distribution centers: one at ...

Read More »

Mercury Marine opens global distribution center

Mercury Marine recently opened its new, purpose-built distribution center to support its parts and accessories business. The new 512,000-square-foot facility is strategically located near Indianapolis, Indiana, a major thoroughfare connecting Mercury’s global customers that will improve delivery and service and will add much needed capacity for scale, stability, and reduced logistics costs.  Mercury’s current distribution facility at its global headquarters ...

Read More »

Mercury earns Wisconsin Business Friend of the Environment award

Mercury Marine has accepted a Business Friend of the Environment Award from Wisconsin Manufacturers and Commerce (WMC), the state’s chamber of commerce and manufacturers association. During a ceremony at its headquarters in Madison, WMC named Mercury the award winner in the Sustainability – Large Business category. WMC has presented its Business Friend of the Environment awards to Wisconsin businesses annually ...

Read More »

A new era of power

By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet an evolving consumer expectation, boat ...

Read More »

Mercury Marine partners with Alliant Energy to build solar array

Mercury Marine logo

Mercury Marine announced a partnership with Alliant Energy to build a 5-megawatt, 32-acre solar array in eastern Fond du Lac County to advance the company’s sustainability initiatives and the region’s growing commitment to renewable energy. The Ledgeview Solar Project, pending review and approval by the Public Service Commission of Wisconsin in the coming months, is the first to be developed under ...

Read More »

Mercury Marine introduces new FourStroke outboard platform

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, has introduced its next generation of 25- and 30-hp FourStroke outboards. These outboards feature a 3-cylinder, 500cc powerhead with electronic fuel injection. For the first time, electric-start models in 25 and 30 hp come standard with Mercury SmartCraft digital technologies, allowing boaters to connect to the most advanced digital gauges in the industry ...

Read More »

Mercury Marine names new VP, GM of eSolutions

Mercury Marine achieves Green Masters designation

Mercury Marine, a division of Brunswick Corporation, has named Perissa Millender Bailey vice president and general manager, eSolutions. This new position on Mercury’s leadership team will be responsible for leading the company’s electrification business and product development strategy. Millender Bailey joins Mercury following an 18-year career with Ford Motor Company, most recently serving as the company’s global technology strategy and ...

Read More »