Tag Archives: mercury marine

By David Gee Over 330,000 new outboards found their way to customers in 2020, accounting for the highest sales volume in 20 years, and an increase of 18% over 2019. “The heightened interest in boating amid the COVID-19 pandemic helped to propel outboard engine sales to historic levels last year as more Americans took to the water, on a new ...

By Adam Quandt Boating Industry was recently invited down to Mercury Marine’s famous Lake X, for an exclusive look at Mercury’s new 600hp V12 Verado outboard. Between test runs of the new engine on various boats, Boating Industry had the chance to catch up with Mercury Marine president Chris Drees. BI: You’re two years in at the helm at Mercury ...

Mercury Marine introduced the next generation of its Digital Throttle & Shift (DTS) system with integrated, intuitive and intelligent technology. The Next Gen DTS sytem comes with all the best attributes of the successful DTS system that Mercury launched in 2004, including smooth and ultra‑responsive throttle performance with zero hesitation and full integration with SmartCraft digital technologies. Representing a major ...

Mercury Marine, today introduced the new 7.6-liter V12 600hp Verado outboard engine. With this launch, Mercury continues to transform the high-horsepower outboard market, providing its most powerful and capable outboard, which includes several industry-first features for a wide variety of applications. Boating Industry was invited to an exclusive event for marine media early this week at Mercury's famous Lake X ...

Mercury Marine and Crownline Boats announced a significant enhancement of their business relationship. Crownline, a builder of recreational boats since 1990 in West Frankfort, Illinois, has committed to making Mercury its exclusive supplier of outboard and sterndrive marine engines and related power products beginning with the 2022 model year. “Mercury has always been a strong Crownline partner and we are pleased to ...

Mercury Marine, a division of Brunswick Corporation, announced the installation of its first array of photovoltaic solar panels to be put to use at its world headquarters campus in Fond du Lac, Wis. The new array sits atop a segment of the company’s warehouse roof and comprises 320 panels, each measuring six feet wide and four feet tall. The array will generate enough electricity ...

Mercury Marine has announced an expanded partnership with Beneteau on a global scale to offer Beneteau customers Mercury power on 2021 models. This announcement comes two years after Mercury Marine and Beneteau first announced their partnership in North America. With this partnership, Beneteau customers will be able to take advantage of even more competitive, high‑performance and high‑quality outboard boat‑and‑engine packages. “The relationship ...

Mercury Marine has announced that Mercury outboard engines, including the 350 and 400 Verados and other high horsepower Mercury outboards, will be offered for the first time on nine Sportsman models beginning on November 1.   Mercury has continued to grow its presence in key saltwater markets and customers from around the U.S. have been asking for higher horsepower and ...

Mercury Marine unveiled its Bravo Four S forward‑facing drive with Smart Tow controls, a new drive system for MerCruiser engines for wakesurfing, wakeboarding and other tow sports. Digital controls that coordinate ballast, surf tabs and propulsion settings under a single and intuitive user interface make it easier than ever before. "The popularity of water tow sports — and, particularly, wakesurfing and wakeboarding — has surged. We carefully studied all ...

Mercury Canada recently announced Brad Zoelle has accepted the position as general manager, effective immediately. Zoelle joins Mercury from Sea Ray, where he spent the last five years in various roles, including most recently as category vice president where he was instrumental in the design and launch of many of Sea Ray’s flagship models including most recently, the SLX-R 400e ...