MDCE
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Don’t eliminate marketing, spend smarter
Smaller budgets are a frustrating reality in all departments. Smarter spends are mandated.
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Rebuilding from the foundation up
During the Marine Dealer Conference & Expo last month, I was thrilled to hear Joe Verde talking about the importance…
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Vision accomplished
Three years ago, our team here at Boating Industry had an identity crisis. We had assembled a collection of editors,…
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Yes, we are real people, and we can prove it
We've been sharing thoughts, opinions, and personal stories about the marine industry for months now. So have many of you,…
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Nothing to lose
There’s no more effective method of education than learning from your peers. You can read about an idea, be taught…
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Trade shows: How many is too many?
The National Marine Manufacturers Association (NMMA) announced this morning that it’s combining its Marine Aftermarket Accessories Trade Show (MAATS) with…
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Finding the right answers
Denny Hecker is widely known in the Minneapolis/St. Paul-area. A long-time auto dealer based here in the Twin Cities, Hecker’s…
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