May 2016
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Columns
At the Helm: Products, products and more products
New product is what makes our industry go. Whether it’s new boats, new engine technology or new accessories, innovative products…
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Columns
The difference between selling and marketing
When asked to write a column on sales and marketing for Boating Industry, it was an unexpected honor. After a…
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Features
Trailer certification offers risk management, consumer confidence
Sometimes going above and beyond for the customer means doing exactly what is required. Trailer certification programs ensure companies are…
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Top 100 boat dealers share CSI and customer service strategies
The Boating Industry Top 100 dealers represent some of the best boat dealers in North America. In the Top 100…
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