Tag Archives: Matt Sellhorst

Why you are losing sales in today’s boat sales world

We were talking about the components to a 24/7 Selling Machine when I ended last time (with the Shock & Awe Package and Boat Buyer’s Guide). Today, I have a lot of valuable info to cover, so let’s jump right in. Here are the major components of a 24/7 Selling Machine: Shock & Awe Package Boat Buyer’s Guide Auto-responder system ...

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Have you really earned the right for success in your boat business?

Over the past few weeks we’ve talked about the process your boat buyers go through, called the ‘Educational Spectrum,’ and how you can take advantage of your competition’ s lack of understanding by offering the ‘Researchers and Evaluators’ the information they are searching for already. But as I wrote earlier, it could backfire on you if you don’t provide an ...

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Gain an unfair advantage over your competition

Earlier this month we talked about the “Educational Spectrum of a Boat Buyer,” which explains that buyers in different stages of the process are interested in different types of information. In this article, we’re going to focus on the left side of the spectrum to determine how best to capture these “Future Buyers” that your competition is ignoring. We know those ...

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The educational spectrum of a boat buyer

I’m in the process of upgrading my laptop. My Dell is 3 years old, ancient in today’s fast-paced world. But away I go, considering my options. Do I stay with a Dell (it’s been good)? Do I become a hipster Apple guy? Or do I try to get another year or so out of what I have? As I pondered ...

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