Tag Archives: Matt Sellhorst

How to maximize the lifetime value of your clients for boat dealers

Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine Specifically Who You Are Going to Serve Select a single target market ...

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7 steps to a more profitable business building system

How many of these 7 steps do you use in your business building plan? Improving or adding any of these can take your boat business from being unpredictable day to day, month to month and year to year to more like “Old Faithful.” often driving more revenue in the off-season. So, let’s look at each step real quick, then we’ll ...

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How to generate more leads and sell more boats with video

Where do most of your leads come from? Maybe BoatTrader? Referrals? Your website? Boat shows? There is a little used strategy that’s virtually free in today’s high tech world that pours fuel on the fire to those listed above. And gives you more opportunity to put money in the bank each and every month. Yeah, even in the off season. ...

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Why you are losing sales in today’s boat sales world

We were talking about the components to a 24/7 Selling Machine when I ended last time (with the Shock & Awe Package and Boat Buyer’s Guide). Today, I have a lot of valuable info to cover, so let’s jump right in. Here are the major components of a 24/7 Selling Machine: Shock & Awe Package Boat Buyer’s Guide Auto-responder system ...

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Have you really earned the right for success in your boat business?

Over the past few weeks we’ve talked about the process your boat buyers go through, called the ‘Educational Spectrum,’ and how you can take advantage of your competition’ s lack of understanding by offering the ‘Researchers and Evaluators’ the information they are searching for already. But as I wrote earlier, it could backfire on you if you don’t provide an ...

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Gain an unfair advantage over your competition

Earlier this month we talked about the “Educational Spectrum of a Boat Buyer,” which explains that buyers in different stages of the process are interested in different types of information. In this article, we’re going to focus on the left side of the spectrum to determine how best to capture these “Future Buyers” that your competition is ignoring. We know those ...

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