Tag Archives: Matt Sellhorst

What manufacturers (and dealers) need to beware of after the recent VW mess

Have you heard? Of course you have, Volkswagen is on the hot seat because of some not-so-ethical behavior. It’s a shame. It’s embarrassing. It’s downright criminal. But what do boat manufacturers need to beware of now that the scandal is scattered all across the headlines? The American consumer is now more skeptical than ever of marketing, advertising, independent reviews and ...

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7 ways to get out of your rut

You wake up, shower, brush your teeth and get dressed every morning. Grab some breakfast and out the door taking the same route to the dealership every morning. Five, six, even seven days a week. You open up the dealership, sit at your desk and I’d guess you do the same 11 tasks in the exact same order almost every ...

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Are you giving your clients what they really want?

“If I would have asked people what they wanted, they would have said faster horses” - Henry Ford I love this quote from Henry Ford. Often, it’s not what people say they want that is their true desire. As business owners, it is our job to deliver what they really want, not just what they say they want. If you ...

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The power of online video marketing

Do you have a problem getting your advertising and marketing dollars to drive any new leads? Are you sick of spending tons of money on social media, print media, TV and radio, even online pay per click and retargeting campaigns? The ad agency keeps telling you that you’re getting your name out there like that is supposed to pay the ...

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Sellhorst and MasterCraft dealer partner on free webinar

CHARLOTTE, N.C. – Chris Lamanna, owner of NorCal MasterCraft, has teamed up with Matt Sellhorst of Boat Dealer Profits to deliver a webinar, “How to Boost Profits with the Telephone,” on September 10 at 12:00 and 7:00 p.m. Eastern Time. During this webinar, Lamanna will share his 35 years of marine industry experience and his dealership's recent return to the ...

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7 simple ideas to create a motivated sales culture in your dealership

I talk with tons of dealers over the course of a month and often hear things like … “Our sales team is just not motivated.” “We don’t follow-up like we should” “We can’t get good people, especially salespeople” “Our salespeople can’t hold margins” Over and over I hear these issues with salespeople from big dealers, small dealers, dealers in the ...

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Little changes can have a big payoff for boat dealers

Have you ever heard the saying, “Little Hinges Swing Big Doors?” I first heard it from a mentor of mine, legendary copywriter and marketing guru Dan Kennedy. I’m sure he pulled it from someone before him. But, it does make you think, doesn’t it? In every business, there are several little things that can be done, changed, improved or stopped ...

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Matt Sellhorst book giveaway open until August 31

Charlotte, N.C. – Author and marketing coach Matt Sellhorst announced he will be giving away a downloadable version of his book “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits” to celebrate the end of an enormous selling season for his coaching ...

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Are you getting as many referrals as you should?

Who is the 2nd easiest client to sell? A referral of course! But, how do we get more of them? A mentor of mine used to say; “Anything that happens by accident can be made to happen predictably with the right systems.” When it comes to referrals, this is a true statement indeed. How would more referrals impact your dealership? ...

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11 time management strategies for boat dealers

It’s prime selling season, I don’t have time. It’s winterization season, I don’t have time. It’s boat show season, I don’t have time. Over and over, it’s the busyness of the boat business that keeps owners, GMs and salespeople from doing those most important of tasks that are not urgent. Maybe you’ve seen this time management quadrants of important and ...

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