The Marine Retailers Association of the Americas says more than 120 marine dealerships completed the inaugural year of the association’s Continuous Certification program. The all-new Continuous Certification program was launched in January 2018 as a powerful revamp to the previous “Re-Certification” process. The new program was built specifically for Certified Dealers and not only qualified dealers to maintain their Dealership ...

MRAA announced that it will divide its education during its new Dealer Week conference into three main classrooms, or Education Pathways: The Dealership, The Customer and The Employee. Each of these Pathways will feature sessions, case studies, workshops, dealer-to-dealer interaction — and a top marine industry trainer as host. These dedicated “Education Hosts” will act as guides throughout the week ...

The Marine Retailers Association of the Americas launched registration for its new annual conference, Dealer Week. Attendees can sign up for the event now at DealerWeek.com. Attendees can sign up earlier than ever before with a new price point, Earliest Bird, that lasts through March 31. Earliest Bird offers pricing of $424 for MRAA Members and $524 for Non-Members. “We’ve ...

The Marine Retailers Association of the Americas has announced the hiring of Mike Davin as the association’s new Director of Education. Prior to joining MRAA, Mike served as Director of Marketing and Communications at The Event Group, where he partnered with clients on marketing, strategic planning and event management. In his role, he helped produce events of all sizes, from ...

The Marine Retailers Association of the Americas named Gary Briggs of Wayzata Marine as its 2018 Lifetime Achievement Award recipient. Recognizing Briggs at the MRAA Opening Awards Ceremony at its annual conference last month, MRAA celebrated his numerous accomplishments in the marine industry over the last 51 years. Briggs opened a start-up selling and servicing marine equipment in 1967 and ...

The Marine Retailers Association of the Americas named the marine industry’s inaugural Great Dealerships to Work For, recognizing 20 boat dealers at an awards program last month. The 20 dealerships qualified for recognition through the results of the Marine Industry Certified Dealership Program’s annual Employee Satisfaction Survey. This survey, administered anonymously through the MRAA, asks Certified Dealership employees to answer ...

The Marine Retailers Association participation at the 2018 Nautique Boats Sales Training in Orlando, Fla., continued to attract new dealers into the Marine Industry Certified Dealership program. Today, there are nearly 50 percent of Nautique’s dealers enrolled in Certification.  “We understand the importance of investing in tools that will foster growth and development across our dealer networks,” said Nautique Boats ...

The Marine Marketers of America will host its biannual luncheon meeting and educational seminar focused on customer experience marketing at the Fort Lauderdale International Boat Show, Nov. 1. The program – “Why CX Should Be Your Marketing RX” – will feature a panel of marine industry marketing experts, including Lee Sanderlin, National Marine Manufacturers Association director of digital marketing and ...

The Marine Retailers Association of the Americas and Canadian counterpart Boating Ontario have launched a collaborative effort to expand the delivery of resources and tools across borders. In 2011, the MRAA Board of Directors voted to change the MRAA bylaws in efforts to provide more opportunities to Canadian members. First, by changing the name of the association from Marine Retailers ...

The Marine Retailers Association of the Americas announced that it will host the second annual Opening Night Awards Celebration at the upcoming Marine Dealer Conference & Expo. The MRAA Awards Celebration will shine a spotlight on marine industry workforce efforts, showcasing a series of awards and scholarships to be presented by both the MRAA and the MRAA Educational Foundation. Other ...