Tag Archives: Matt Gruhn

NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

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BoatPAC to host presidential debate virtual watch party

Made in America event

On Tuesday, September 29, BoatPAC — the joint federal political action committee of the MRAA and the NMMA — will host a virtual watch party for the first presidential debate between President Donald Trump and former Vice President Joe Biden. The event begins at 8:30 p.m. ET and will be headlined by MRAA president, Matt Gruhn and NMMA president, Frank ...

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Dealer Week 2020 moves online

MRAA logo

Dealer Week, the annual conference and expo of the Marine Retailers Association of the Americas (MRAA), is moving online in 2020. The event will take place, as scheduled, Dec. 8-11, 2020, on the device of your choice, with a preview event slated for October and a series of educational webinars taking place, beginning in mid-September, available to all registered attendees.  ...

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MRAA adds three new team members

MRAA logo

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod to our MRAA team and to bolster all of the great resources we create and contribute to this great industry of ours,” says Matt Gruhn, ...

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Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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NMMA, MRAA form strategic partnership to expand Discover Boating

NMMA and MRAA today announced the merger of Grow Boating, Inc. into NMMA as part of a redefined strategic partnership between the two organizations. In addition, NMMA in Canada will work with the U.S.-based NMMA and MRAA to develop coordinated campaigns supporting a more unified North American brand.The efforts are designed to better-amplify and expand Discover Boating as the marine ...

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MRAA launches customer experience education series

Operation Keep Your Customers Boating

With first-time boat buyers flocking to boat purchases in record numbers and overwhelming dealers across North America, the buying and ownership experience is at risk. With this in mind, the Marine Retailers Association of the Americas has announced a new education series of insights and resources designed to help dealership teams deliver world-class customer experiences. MRAA’s “Operation: Keep Your Customers ...

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MRAA opens 2020 Dealer Week registration

The Marine Retailers Association of the Americas opened dealer registration for Dealer Week 2020, to be held Dec. 8-11 in Austin, Texas. Dealer Week is a three-and-a-half day educational and networking event designed to give dealers insights, strategies, best practices and business solutions to help them strengthen their businesses. The annual conference of the MRAA, Dealer Week has hosted as ...

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Vantage Resource Group launches wholesale portal online

Vantage Resource Group, Inc. announced the launch of its new direct dealer-to-dealer resource for locating, selling and purchasing wholesale inventory throughout North America. The Dealer Inventory Exchange portal, found at www.dealerinventoryexchange.com is being provided to dealers across North America free of charge. “Our management team has over 300 years of combined marine industry experience, and we simply want to be ...

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MRAA, Rollick expand partnership with MRAA member benefits

MRAA logo

The Marine Retailers Association of the Americas and Rollick announced an expansion of the organizations’ partnership, aimed at helping boat dealers attract new customers, enhance the customer experience, streamline the buying process and measure satisfaction throughout the sale and ownership cycles. The expansion of this relationship gives MRAA member dealers discount access of 5% and MRAA Certified Dealers discount access ...

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