Tag Archives: Matt Gruhn

Get On Board boating and fishing campaign extended

Get On Board campaign launches

The National Marine Manufacturers Association, the Recreational Boating & Fishing Foundation, and the Marine Retailers Association of the Americas are continuing their collaboration on the industry-wide Get On Board consumer marketing campaign. The program is aimed at recruiting and retaining new participants during the upcoming fishing and boating season. “Fishing and boating have become important mainstays for consumers to keep up ...

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MRAA names 2021 Board of Directors

MRAA logo

The Marine Retailers Association of the Americas announced its Board of Directors for 2021, including new chairman, Rob Soucy, President of Port Harbor Marine. Soucy has served on the MRAA Board of Directors since 2006, most recently as the MRAA Vice Chairman. He replaces Joe Hoffmaster, owner of Hoffmaster’s Marina, who served two years as the Chairman and now moves ...

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MRAA launches Training ‘N’ Tactics educational series

MRAA logo

The Marine Retailers Association of the Americas announced that it will launch a new monthly educational series, Training ‘N’ Tactics (or “TNT” for short), to provide training and foster team development for member dealers. “This new monthly series is designed as a turnkey way for members to introduce a training curriculum in their dealerships,” said Matt Gruhn, MRAA President. “Our ...

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Dealer Week launches today

Dealer Week launches

More than 930 dealership personnel have registered for Dealer Week 2020, the Marine Retailers Association of the Americas’ annual conference and expo, which kicks off online today. “When we began creating a plan for a virtual conference back in March, we believed that an online platform could extend the reach of our educational content significantly,” explained Matt Gruhn, MRAA President. ...

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More than 500 dealers registered for Dealer Week

MRAA

Some 530 dealers have already registered for the Marine Retailers Association of the Americas’ Dealer Week annual conference. Registrations accelerated rapidly with the announcement that the conference would be held online. “We took a calculated risk this year, making the decision to delay the creation of our educational programming to help us ensure that our courses meet the needs of ...

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NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

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BoatPAC to host presidential debate virtual watch party

Made in America event

On Tuesday, September 29, BoatPAC — the joint federal political action committee of the MRAA and the NMMA — will host a virtual watch party for the first presidential debate between President Donald Trump and former Vice President Joe Biden. The event begins at 8:30 p.m. ET and will be headlined by MRAA president, Matt Gruhn and NMMA president, Frank ...

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Dealer Week 2020 moves online

MRAA logo

Dealer Week, the annual conference and expo of the Marine Retailers Association of the Americas (MRAA), is moving online in 2020. The event will take place, as scheduled, Dec. 8-11, 2020, on the device of your choice, with a preview event slated for October and a series of educational webinars taking place, beginning in mid-September, available to all registered attendees.  ...

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MRAA adds three new team members

MRAA logo

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod to our MRAA team and to bolster all of the great resources we create and contribute to this great industry of ours,” says Matt Gruhn, ...

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Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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