As part of the recent sale of its Larson Boat assets to Polaris Industries, the Pulaski, Wisconsin builder of Marquis, Carver and Lexus Yachts has announced a strategic reorganization. Under the guidance of President and CEO, Rob Parmentier, the company will now concentrate exclusively in the luxury yacht segment through its continued expansion of the Carver Yachts brand and relaunch ...
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Marquis-Larson names new director of sales
Marquis-Larson Boat Group makers of Larson, Larson FX, Larson Escape, Striper, Carver Yachts, Marquis and builder of the Lexus LY650 has announced that Kelly Kraning has been promoted to director of sales for the company. Previously, Kraning was the National Sales Manager for Carver and Marquis Yachts. In his new role, Kraning will continue to be responsible for the sales ...
Read More »Larson Boat Group expands global dealer network
The Larson Boat Group dealer network continues to grow globally. Since the start of the year, 10 dealers have joined the Marquis-Larson Boat Group’s family of dealers selling and servicing Larson, Larson FX, Larson Escape, and Striper brands. “Our continued expansion and interest in any combination of our Larson Boat Group product offering shows the market is active and hungry ...
Read More »Marquis-Larson Boat Group announces 2018 dealer award winners
Marquis-Larson Boat Group has announced its 2018 award winners for exceptional retail sales achievements. Winners were selected for each of Marquis-Larson’s brands (Larson, Larson FX, Larson Escape, Striper, Carver and Marquis) as well as one for total sales across all brands. “These awards are a small token of our appreciation for the hard work Marquis-Larson brand dealers contribute, day in ...
Read More »Marquis-Larson will introduce new Marquis line in 2019
According to Rob Parmentier, President & CEO of the Marquis-Larson Boat Group, Marquis Yachts will discontinue its current line of semi-custom cruising boats and transition to an entirely new line for 2019. Parmentier said the new models are designed to better address changes in the global marketplace where there is an increasing demand for boats with unique styling, greater performance ...
Read More »Freshwater focuses on consumer-driven innovation
Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range. According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 in 2017. Total freshwater fishing, which includes aluminum ...
Read More »Carver Yachts website redesign takes luxury auto approach
Marquis-Larson Boat Group recently launched a completely redesigned Carver Yachts website with more information and new features. The new site offers complete photo and video coverage of each of its seven models, from the C34 Coupe to the C52 Command Bridge. Each model features a unique walk-thru video, hosted by Kelly Kraning, Carver Yachts national sales manager, which provides an ...
Read More »Larson Boats introduces new bowrider for 2018
Larson Boats has added a new bowrider to its 2018 lineup. The LHX 230 IO is powered by a standard 200-hp Mercury Mercruiser 4.5L Alpha engine or the optional 300-hp Mercury 6.2L Bravo III. “The LXH 230 IO is a true family boat,” said Rob Parmentier, president of Larson Boats. “Whether you’re a watersports enthusiast or a lounger, you’ll fall ...
Read More »Marquis-Larson Boat Group hiring
With the recent addition of Larson, Larson FX, Larson Escape and Striper to the group, along with increased orders of Carver Yachts, the Marquis-Larson Boat Group is looking to hire members to join its manufacturing team and carry out the mission of crafting boats that allow people to unlock a personal sense of freedom. “The commitment from our current workforce ...
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