Marketing
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Blog Spotlight
Better Together: SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman…
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Blog Spotlight
Get personal with marketing automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead…
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Columns
The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
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Blog Spotlight
Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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News
SureShade launches new marketing update for OEMs
SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, has launched a new quarterly…
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Blog Spotlight
Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Blog Spotlight
Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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Blog Spotlight
Earn more customers, win more sales with mobile marketing strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They…
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