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Tag Archives: Marketing

Self-marketing: The salesperson’s other job

Even highly experienced and successful salespeople can have a blind spot. So intent on what they want to accomplish, it’s easy to ignore how others view them. And it isn’t always complimentary. “Oh, don’t take Sally seriously. Just remember that she’s in sales.” This is one reason why year-after-year salespeople find themselves on the bottom rung of the public’s trust ...

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Get to work on your business resolutions

Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time to get to work on those resolutions. Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink routine business duties. If you don’t have ...

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5 ways to maximize your YouTube video marketing

Do you want a better return from your YouTube marketing? YouTube is the second most popular search engine after Google but often lower priority for marketing. Over 100 hours of video are uploaded every minute, so the challenge is how do you make your boat videos visible to potential consumers amongst the funny cat videos and movie trailers. Here are ...

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Measuring social ROI

Tracking the success of social media efforts requires planning, analysis You know you should be on social media. But how do you know if it’s working? It’s a common refrain for companies large and small, inside and outside of the marine industry. Oftentimes, that’s because companies aren’t exactly sure what they are trying to accomplish. One of the biggest mistake ...

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Crafting a Marketing Plan

Planning marketing activities in advance can help dealers save money while producing results Marketing is loosely defined as promoting and selling a product or service. “The way I look at marketing is basically it’s salesmanship in print, or salesmanship delivered in media,” said Matt Sellhorst, head profits coach at Boat Dealer Profits. Marketing is the avenue in which dealerships draw ...

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Websites, boat shows top marketing tactics

New research shows blending of new and traditional Companies in the marine industry are increasing their digital marketing, but still rely on more traditional methods as well. That’s according to the latest monthly survey of Boating Industry readers, which focused on marketing. We surveyed dealers, manufacturers, suppliers and others in January to find out about their marketing efforts and how ...

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Marketing Corner: 7 steps to creating a marketing strategy

You’re not going to get anywhere without knowing where you’re going, whether its driving down the road or marketing your business. Here are 7 easy steps to getting you started on creating a marketing strategy. 1. A little introspection Bring managers and other key employees together to brainstorm about your company. What are your strengths? (i.e., a strong boat brand, ...

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