Tag Archives: Marketing

Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax stay-at-home restrictions. With the industry working to rebuild coming out of COVID-19-related quarantine, the campaign will share the restorative power of recreational boating and fishing at a time when the wellbeing of Americans is front and center. “Consumer insights show ...

By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the answer is yes, congratulations…you are part of a pretty small club.  If the answer is no, you are probably leaving money on the table. Going back to the “yes” answer, are you making sure your customers know they have been ...

By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...

By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations. A man who was traveling came upon a farmer working in his field. The man asked him what the people in the next village were like. The man responded, “They were kind, friendly, generous, great people.” “You’ll find the people ...

Marine Marketers of America (MMA) announced the winners of the 2019 Neptune Awards for Marine Marketing Excellence during the Miami Boat Show.  “Winning a Neptune Award communicates the highest level of marketing achievement in the boating industry,” said MMA President Wanda Kenton Smith. “This year’s field of entries represents a stellar mix of outstanding marketing initiatives launched and executed by ...

By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution for your business – was digital marketing strategy at the forefront of your mind when you thought about how to help your dealership achieve more success in 2020? If not, you may want to re-think plans for your business in ...

Pursuit Boats recently welcomed Megan Foley Morris to its team in the role of marketing manager. Morris brings with her a wealth of experience in the fields of marketing, public relations, advertising, publishing and event planning across multiple platforms, including more than 10 years immersed directly in the marine industry. Morris will work closely with Pursuit’s director of marketing as ...

By Matt Sellhorst The other day I was researching some Facebook boating groups to keep up to date with the conversations real consumers are having with each other. One post in particular caught my attention. Here’s the short version of the story. A gentleman was looking for the updated 2020 pricing for some options he wanted on a boat he ...

By David Gee When you are in the media, you are on the receiving end of lots of marketing messages. Some are good, some are bad and some are really ugly. In fact, there is about an 80-percent chance there is something fundamentally wrong with your marketing. It’s flawed because it’s about you, your company, and not them, your prospect ...

Rollick, a marketing technology solutions provider and vehicle buying program for the recreation and industrial equipment industries, acquired AVALA Marketing Group last October and will now become one branded organization known as Rollick.Rollick said its mission is to provide a seamless customer experience from pre-purchase through re-purchase by helping manufacturers, dealers and affinity partners connect with their customers through an ...