Home » Tag Archives: Marketing (page 5)

Tag Archives: Marketing

Chris-Craft to build lifestyle bicycles

Chris-Craft recently announced a partnership with PTX Performance Products, Inc. to create a line of retro-modern lifestyle bikes, expanding Chris-Craft’s offerings beyond its historic boats. The new bikes will integrate the classic Chris-Craft aesthetic. I find this fascinating, and not just because a new vintage bicycle appeals to my “hipster” tendencies. While there are manufacturers that certainly specialize in other ...

Read More »

Two thirds of people will own a smartphone by 2018

As I’ve been writing our ’16 Marketing Trends for 2016 for the January issue of Boating Industry, there was one overarching theme that came emphatically from all of the interviews: You’ve got to have a mobile strategy for your website and your marketing. “It’s an absolute must nowadays,” Aaron Weiche, chief marketing officer of GetFiveStars.com said about mobile websites during ...

Read More »

Why are we still telling customers what to do?

Even though we know that “telling isn’t selling,” we can’t stop doing it. It’s become “second nature” to tell customers what to think, believe, and buy. In a sense it is, since most of us were raised to respect authority, whether it was the police, teachers, clergy, bosses, doctors, accountants, politicians, reporters, bankers, business leaders, coaches and news anchors. It ...

Read More »

What’s your follow-up process?

During many of my speeches and coaching calls, we talk about the "Educational Spectrum of a boat buyer." That concept ties in here but I want to look at the issue from a different perspective. The perspective of what REALLY happens in your boat business. And, what really happens on the prospect side of things. On average, consumers take five ...

Read More »

Snapchat users view four billion videos a day

As with any new social media trend, it’s important to tread lightly and not completely alter your marketing plan when considering its use in your business. That being said, it is worth taking note when a platform begins to gain significant traffic. Take Snapchat, for example. According to recent data from the social network, viewers are watching 4 billion videos ...

Read More »

Are you getting as many referrals as you should?

Who is the 2nd easiest client to sell? A referral of course! But, how do we get more of them? A mentor of mine used to say; “Anything that happens by accident can be made to happen predictably with the right systems.” When it comes to referrals, this is a true statement indeed. How would more referrals impact your dealership? ...

Read More »

How to maximize the lifetime value of your clients for boat dealers

Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine Specifically Who You Are Going to Serve Select a single target market ...

Read More »