Home » Tag Archives: Marketing (page 3)

Tag Archives: Marketing

Practical and profitable 2018 marketing plans

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

Read More »

Your wife called, she said this ad is exclusionary

Two weeks ago while driving through my suburb of Minneapolis, I passed the local bicycle shop. I’ve spent money there before, mostly tuning up a Trek bike I’ve had for 8.5 years, and I am signed up to be notified about their ride events (someday I will have a free weekend and attend). As I looked at the marquee, I ...

Read More »

Targeting customers by generation on social media

Social media platforms are a goldmine for reaching your customers. According to data from Statista, 81 percent of Americans use social media, and that includes Americans of all ages. Not only is social media popular now, but it’s only expected to increase in popularity with time. While it’s not likely that your parents or retirement-age neighbors were actively using social ...

Read More »

Shifting ad spend to save money and achieve more sales

Ten years ago – or even five years ago, for that matter – when someone asked you how you were advertising your dealership, what would your answer have been? It’s likely that you were running ads in your local newspaper, on the radio, maybe you had a commercial on TV – if you were really wanting to make an investment, ...

Read More »

Survey: Digital marketing tops the chart

Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating industry. For the fourth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers and others in January about how they marketed in 2016 ...

Read More »

Using data to improve your sales and marketing

Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a similar answer. Whether it be dealers, manufacturers, marinas or others that touch the water, all too often the answer is some variation on “We talk to our customers” or “We’re on the lake every weekend.” While certainly important, anecdotal evidence ...

Read More »

Sales in a world of everything digital

With a huge increase in digital marketing methods – social media, email marketing and search engine optimization – and a decrease in the effectiveness of traditional marketing, it’s time that we also re-evaluate methods of sales. What used to work in the “good old days” might just be a thing of the past. Why do people go online first? It’s ...

Read More »

Getting started on Snapchat

The parent company of Snapchat – Snap, Inc. – filed to go public with the Securities and Exchange Commission. It has an eye toward being valued at more than $30 billion. So if you thought Snapchat was just some silly trend for high schoolers, think again. As the social network continues to grow in immense popularity, it will become a ...

Read More »

Blending your marketing tactics

Consistency is important when it comes to advertising your dealership. You want to present a clear, consistent image and message to your customers. You also don’t want to put all your eggs in one basket – while it’s great to be super active on Facebook, for example, you also want to have a strong presence in your customers’ email inboxes. ...

Read More »