Marketing
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Blog Spotlight
Keep your digital brand recognizable for your shoppers
By Sarah Prellwitz If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent…
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Features
Marketing strategies for growth: Creating a competitive advantage with your marketing
By David Gee Do you make – and sell – boats, or family memory-making machines? Are you focused on turning…
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News
MMA names 2022 Neptune Award winners
Marine Marketers of America (MMA), the exclusive association for those engaged in marine industry marketing activities, today announced recipients of…
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December 2020/January 2021
2021 Best in Class: Best Marketing
Nautical VenturesFort Lauderdale, Fla. Traditional and ordinary are two words that could never be used to explain the marketing efforts…
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News
Priority One announces new look, tools and tech
Priority One Financial Services, a full-service finance company offering flexible, business-forward finance and insurance solutions for marine and RV dealers,…
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News
Rollick, Synchrony expand powersports partnership
Rollick Inc., a relationship marketing technology provider for Marine, Powersports, and RV dealers and manufacturers, announced an expanded partnership with…
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August/September 2021
A few random thoughts as fall approaches
By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back…
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Columns
Are you delivering top-notch customer service?
By Matt Sellhorst Your sales are through the roof. Margins are up due to insane demand and stunted supply. Your…
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Blog Spotlight
How can you improve online marketing? Make it personal
By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most…
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Columns
Inventory is low, low, low…Now what?
By Matt Sellhorst Here’s a conversation a serious boat buyer shared with me the other day: He was searching for…
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