Tag Archives: Marketing

Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social plan needs to be fluid …

A week ago, I was on the phone with Fred Pace, managing director of Destin, Fla.-based dealership Legendary Marine, who said something that surprised me. He’s seeing a return of first-time buyers in his local market place. Legendary Marine’s experience is not necessarily the norm in today’s market. Most dealers are having a hard enough time getting their loyal customers ...

Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king (pardon the mis-reference). As a boat builder, you must have unique features on your products to separate them from the competition.

If the product you are selling needs a price cut in order to sell, then it’s very likely that the design appearance of the product does not measure up to the asking price.

Do you think more programs targeting women are needed? Have I missed any such campaigns from the past year?

By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – In marine marketing, retaining loyal customers has always been a hard thing to do. And in the age of media fragmentation — as hundreds of technologies and thousands of Web sites compete for audience attention — the traditional siege-mentality approach to marketing is giving way to a new paradigm known as “engagement.” This ...

Last week, I received a press release from BoatU.S. with the following subject line, “The Shocking Truth: More Recreational Boaters Having Battery Problems.” And I saw an opportunity. Or at least one I’d jump on if I was a boat dealer, marina operator or boating supplies store manager. BoatU.S. Towing Services reports that the number of non-emergency assistance calls it ...

Smaller budgets are a frustrating reality in all departments. Smarter spends are mandated.