Tag Archives: Marketing

Measuring social ROI

Tracking the success of social media efforts requires planning, analysis You know you should be on social media. But how do you know if it’s working? It’s a common refrain for companies large and small, inside and outside of the marine industry. Oftentimes, that’s because companies aren’t exactly sure what they are trying to accomplish. One of the biggest mistake ...

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Crafting a Marketing Plan

Planning marketing activities in advance can help dealers save money while producing results Marketing is loosely defined as promoting and selling a product or service. “The way I look at marketing is basically it’s salesmanship in print, or salesmanship delivered in media,” said Matt Sellhorst, head profits coach at Boat Dealer Profits. Marketing is the avenue in which dealerships draw ...

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Websites, boat shows top marketing tactics

New research shows blending of new and traditional Companies in the marine industry are increasing their digital marketing, but still rely on more traditional methods as well. That’s according to the latest monthly survey of Boating Industry readers, which focused on marketing. We surveyed dealers, manufacturers, suppliers and others in January to find out about their marketing efforts and how ...

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Marketing Corner: 7 steps to creating a marketing strategy

You’re not going to get anywhere without knowing where you’re going, whether its driving down the road or marketing your business. Here are 7 easy steps to getting you started on creating a marketing strategy. 1. A little introspection Bring managers and other key employees together to brainstorm about your company. What are your strengths? (i.e., a strong boat brand, ...

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Social media: 66 tips and tools to grow your business

Pinterest, Facebook, YouTube, like, SEM, poke, Tweet, fan, hashtag, SEO, Instagram, Google+, graph, feed – it’s easy to get lost in the world of social media and digital marketing. Whether you’re trying to get started in social media or just looking to do it better, it can be a daunting task. In this special editorial package, we’ve got 66 key ...

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If you’ve got it, if you’ve done it, flaunt it

By Jim Ackerman and Paul Furse -- For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they’re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take the ads slicks they’ve been ...

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Time to start thinking about first-time buyers

A week ago, I was on the phone with Fred Pace, managing director of Destin, Fla.-based dealership Legendary Marine, who said something that surprised me. He’s seeing a return of first-time buyers in his local market place. Legendary Marine’s experience is not necessarily the norm in today’s market. Most dealers are having a hard enough time getting their loyal customers ...

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