Mark Overbye
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Blog Spotlight
How to avoid being on the “Most Hated Business” list
By Mark Overbye Try this right now. Whether on your computer keyboard or an imaginary one, type the word, “typewriter.” Notice the…
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Blog Spotlight
Linda has a lesson for you
By Mark Overbye Have you ever received an email trying to sell you Linda Ronstadt music? Me neither. Do Linda…
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August/September 2020
Marketing strategies for growth: Here’s why Cortés burned his boats
By Mark Overbye If you are subject to a management team that identifies and potentially leans on having a Plan…
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Blog Spotlight
If you want sales success just do this one thing
By Mark Overbye We need a table, but not just any table, for our new boat brand soon to be…
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Columns
Overbye: Heckuva time to start a startup
By Mark Overbye The prophetic lyrics of Bruce Springsteen’s Promised Land ring true as we attempt to launch a new…
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Manufacturers
Anthem Marine creates boating industry hub for federal disaster assistance
Anthem Marine updated its website with a page dedicated to federal disaster assistance resources for the recreational boating industry. To…
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Blog Spotlight
The 4 P’s of business strategy are dead
By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got…
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