Tag Archives: Mark Overbye

If you want sales success just do this one thing

Sales Success

By Mark Overbye We need a table, but not just any table, for our new boat brand soon to be in production. My wife’s an awesome cook and the prospect of her preparing food on the seat or the gunnel when boating with friends and family isn’t right. You’ve seen it too. Holding a drink between your legs while juggling ...

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Overbye: Heckuva time to start a startup

By Mark Overbye The prophetic lyrics of Bruce Springsteen’s Promised Land ring true as we attempt to launch a new boat company in the heart of a pandemic: Well there’s a dark cloud rising from the desert floorI packed my bags and I’m heading straight into the storm Gonna be a twister to blow everything down That ain’t got the ...

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Anthem Marine creates boating industry hub for federal disaster assistance

Anthem Marine

Anthem Marine updated its website with a page dedicated to federal disaster assistance resources for the recreational boating industry. To help direct manufacturers, suppliers, importers, retailers and others find the right forms and links, Anthem has created an easy to navigate choice of direct connections for disaster aid. Anthem CEO Mark Overbye remarked, “While we’re in the process of bringing ...

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The 4 P’s of business strategy are dead

By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone era. It’s a supplier-sided mindset that defines how products get ...

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