Tag Archives: Marine Retailers Association of the Americas

Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

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MRAA launches Virtual Business Development Center

MRAA logo

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...

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‘Get On Board’ campaign offers new social toolkit content

Discover Boating has updated its online toolkit with new visual assets, including a new boating video and social content for industry stakeholders to help amplify the "Get On Board" campaign launched in conjunction with Take Me Fishing. The movement and organization asks the industry to join together and keep boating and fishing top of mind during these last days of summer while also providing ...

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NMMA, MRAA form strategic partnership to expand Discover Boating

NMMA and MRAA today announced the merger of Grow Boating, Inc. into NMMA as part of a redefined strategic partnership between the two organizations. In addition, NMMA in Canada will work with the U.S.-based NMMA and MRAA to develop coordinated campaigns supporting a more unified North American brand.The efforts are designed to better-amplify and expand Discover Boating as the marine ...

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MRAA opens 2020 Dealer Week registration

The Marine Retailers Association of the Americas opened dealer registration for Dealer Week 2020, to be held Dec. 8-11 in Austin, Texas. Dealer Week is a three-and-a-half day educational and networking event designed to give dealers insights, strategies, best practices and business solutions to help them strengthen their businesses. The annual conference of the MRAA, Dealer Week has hosted as ...

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Boating United, BoatPAC launch new website

The recreational boating community – led by NMMA and the Marine Retailers Association of the Americas (MRAA) – announced that the Boating United grassroots advocacy website has been transitioned to a new, more robust platform called SparkInfluence. The new Boating United website – which is now home to BoatPAC as well – will allow the community to be more effective in its virtual advocacy ...

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NMMA, MRAA pen joint letter in response to COVID-19 pandemic

The National Marine Manufacturers Association and the Marine Retailers Association of the Americas recently joined forces in response to the ever-evolving COVID-19 pandemic sweeping across the globe. In the letter, leaders of both organizations call for the recreational boating industry to take action now to prepare for the challenges that come. The statement specifically calls on lenders to offer loan ...

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NMMA, outdoor recreation partners champion industry stimulus needs

NMMA said it is actively working in partnership with marine industry stakeholders and the Outdoor Recreation Roundtable (ORR) to call on Congress and the administration to address imminent needs of the recreational boating and broader outdoor recreation industry in forthcoming federal relief packages to support small businesses and protect employees. In a letter to congressional leadership, NMMA was joined by the ...

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MRAA launches COVID-19 resource for boat dealers

In the first of a multi-step plan to support marine dealers with their response to the coronavirus and ensuing economic challenges, the Marine Retailers Association of the Americas (MRAA) has launched a webpage with resources for the industry to tap into. The page will be updated daily with new resources as they become available. “If you’re like our team, you ...

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MRAA approves ACMA Resolution for 2020 for advocacy efforts

The Marine Retailers Association of the Americas’ Board of Directors voted to adopt the Advisory Council of Marine Associations’ (ACMA) policy resolution to help direct the MRAA’s legislative and advocacy efforts for 2020. ACMA, created to advise the MRAA on its annual policy agenda, is comprised of state, regional and national marine trade associations, and met at MRAA’s 2019 Dealer ...

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