Tag Archives: Marine Retailers Association of the Americas

Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See You Out Here “Anthem” spot, have generated more than $750,000 in donated media value ...

The Marine Retailers Association of the Americas announced that it has added Mike Sayre as Director of Government Relations. As dealers face significant regulatory and legislative challenges to their businesses, the MRAA said it is ramping up its government relations efforts to ensure the voice of the dealers is represented in the halls of government at the federal, state and ...

Marine Retailers Association of the Americas recently announced that dealer registration for the 2023 MRAA Dealer Week Conference & Expo, to be held Dec. 4-7 in Tampa, Florida, is now open. Under the theme of “RECALIBRATE: Learn. Adapt. Transform.”, Dealer Week 2023 provides dealers with educational programs, up-to-date training from industry experts, as well as exclusive access an expansive expo hall ...

The inaugural Black Boaters Summit, which took place June 18-19 at 31st Harbor in Chicago, brought together boating enthusiasts, industry leaders, and advocates for an event celebrating diversity, inclusion, and excellence on the water. Discover Boating, powered by MRAA and NMMA, partnered with the Summit to help promote diversity, representation and equal opportunities within the boating industry. “We are excited to support the Black Boaters ...

Minnesota Governor Tim Walz signed the Environment Budget bill (MN H.F. 2310) into law on May 24. The legislation contains a boater safety education provision that promotes responsible and safe boating practices. The bill reinforces the state’s commitment to promote safe and responsible boating practices and has long been supported by the recreational boating and fishing industry. The Commissioner of ...

The Marine Retailers Association of the Americas (MRAA) and MRAA Dealer Solutions recently launched the MRAA Verified Program for dealers looking to drive more revenue in their pre-owned boat business.  The new program, named “MRAA Verified,” expands on the confidence provided by MRAA’s Certified Pre-Owned Boat Program (CPO) and will welcome boats that may not meet the requirements to earn ...

As NMMA’s full lineup of consumer boat and sport shows launch in January under Discover Boating, each will feature the brand’s identity, extending digitally to provide a more connected experience for attendees and exhibitors with the launch of the Discover Boating Boat Finder. This enhanced, added-value tool – for both consumers and the industry – empowers customers to begin the boat-shopping ...

As marine dealership teams navigate continual disruption in the market place, switching from an environment where boat pre-orders were stacking up to one where inflation, interest rates and fuel prices are causing boat sales to slow, it’s critical that dealership leaders re-establish a strong foundation for their business to find success in the uncertainty ahead. To help dealerships formulate these ...

The Marine Retailers Association of the Americas announced its expansion of offerings for Marine Industry Certified Dealership (MICD) Program participants through its strategic partnership with Boat Trader. The new benefit includes banner ads for MRAA Certified Dealers on Boat Trader, the largest online boating marketplace in America, who are also Boat Trader members. The banners will be paired with dealer ...

The Marine Retailers Association of the Americas, as part of its ongoing monthly dealership development Spotlight initiative, has unveiled its latest package of information and tools dedicated to helping marine retailers improve their business. For April, the Association has included workforce resources and education to help marine retailers with recruiting and hiring. “We know that recruiting and hiring new employees ...