Tag Archives: Marine Retailers Association of the Americas

MRAA: Delaware ‘Right to Repair’ Bill to exempt marine equipment

MRAA logo

The Marine Retailers Association of the Americas and the Coalition Opposed to Illegal Tampering have made progress in Delaware after meeting with state legislators to inform them of the potential harms right to repair legislation could have on marine and related industries. An amendment to the bill, filed by Rep. Valerie Longhurst, will exempt marine equpment from potentilaly hazardous right ...

Read More »

MRAA reports success of MICD marketing campaign

MRAA logo

The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing nearly 800,000 total impressions. “Our campaign partnership with Bonnier focused on informing consumers, especially the hundreds of thousands of new boaters out there, about Certified Dealers and how they ...

Read More »

MRAA launches Training ‘N’ Tactics educational series

MRAA logo

The Marine Retailers Association of the Americas announced that it will launch a new monthly educational series, Training ‘N’ Tactics (or “TNT” for short), to provide training and foster team development for member dealers. “This new monthly series is designed as a turnkey way for members to introduce a training curriculum in their dealerships,” said Matt Gruhn, MRAA President. “Our ...

Read More »

MRAA celebrates 2020 Great Dealerships to Work For

MRAA logo

The Marine Retailers Association of the Americas named this year’s marine industry Great Dealerships to Work For, online at the 2020 Dealer Week, the association’s annual conference and expo. Eight dealerships qualified for recognition by earning an overall score of 90% or better on the Marine Industry Certified Dealership Program’s annual Employee Satisfaction Survey. This survey, administered anonymously through the ...

Read More »

NMMA reports Get On Board campaign success

Get On Board campaign launches

This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest in safe outdoor recreation was at an all-time high ...

Read More »

MRAA adds three new team members

MRAA logo

The Marine Retailers Association of the Americas has hired three new employees in Education Specialist Cecelia Pallotto, Content Manager Jerrod Kelley and Membership Manager Sherri Cuvala. “We are thrilled to welcome Sherri, Cecelia and Jerrod to our MRAA team and to bolster all of the great resources we create and contribute to this great industry of ours,” says Matt Gruhn, ...

Read More »

Industry’s ‘Get On Board’ campaign signals success

Get On Board campaign launches

In under two months, a collaborative marketing campaign from Take Me Fishing and Discover Boating has reached an audience of more than 640 million. Launched June 15, the Get On Board campaign is a joint effort between the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to help more Americans experience the restorative health ...

Read More »

MRAA launches Virtual Business Development Center

MRAA logo

In an environment where dealers are seeing unprecedented levels of activity and struggling to keep up, one area that can get missed is post-sale follow-up. To solve that issue and promote strong relationships with customers after the sale, MRAA announced its new Virtual Business Development Center (vBDC) for dealerships. Business Development Centers, which have grown in popularity in the marine ...

Read More »

‘Get On Board’ campaign offers new social toolkit content

Discover Boating has updated its online toolkit with new visual assets, including a new boating video and social content for industry stakeholders to help amplify the "Get On Board" campaign launched in conjunction with Take Me Fishing. The movement and organization asks the industry to join together and keep boating and fishing top of mind during these last days of summer while also providing ...

Read More »