Tag Archives: Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas (MRAA) and MRAA Dealer Solutions recently launched the MRAA Verified Program for dealers looking to drive more revenue in their pre-owned boat business.  The new program, named “MRAA Verified,” expands on the confidence provided by MRAA’s Certified Pre-Owned Boat Program (CPO) and will welcome boats that may not meet the requirements to earn ...

As NMMA’s full lineup of consumer boat and sport shows launch in January under Discover Boating, each will feature the brand’s identity, extending digitally to provide a more connected experience for attendees and exhibitors with the launch of the Discover Boating Boat Finder. This enhanced, added-value tool – for both consumers and the industry – empowers customers to begin the boat-shopping ...

As marine dealership teams navigate continual disruption in the market place, switching from an environment where boat pre-orders were stacking up to one where inflation, interest rates and fuel prices are causing boat sales to slow, it’s critical that dealership leaders re-establish a strong foundation for their business to find success in the uncertainty ahead. To help dealerships formulate these ...

The Marine Retailers Association of the Americas announced its expansion of offerings for Marine Industry Certified Dealership (MICD) Program participants through its strategic partnership with Boat Trader. The new benefit includes banner ads for MRAA Certified Dealers on Boat Trader, the largest online boating marketplace in America, who are also Boat Trader members. The banners will be paired with dealer ...

The Marine Retailers Association of the Americas, as part of its ongoing monthly dealership development Spotlight initiative, has unveiled its latest package of information and tools dedicated to helping marine retailers improve their business. For April, the Association has included workforce resources and education to help marine retailers with recruiting and hiring. “We know that recruiting and hiring new employees ...

The Marine Retailers Association of the Americas and 44 other members of the Hunt Fish 30x30 Coalition submitted formal comments to the Federal Register regarding the American Conservation and Stewardship Atlas (Atlas), a key component of the Biden Administration’s “America the Beautiful” Initiative, also referred to as “Thirty by Thirty.” The recommendations urge the Administration to identify the lands and ...

Discover Boating hosted an immersive, three-day press event in Duck Key, Fla. where a group of national consumer lifestyle media and influencers were introduced to a variety of boating activities from wakesurfing to riding personal watercraft, fishing and cruising. Attendees included editors and freelancers from top-tier outlets including: Good Housekeeping, SHAPE, USA Today/Afar, Conde Nast Traveler/The List, Men’s Health, Fatherly/ Gear Junkie and ...

The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) recently shared findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges associated with boat shopping and ownership experiences.Left Brain Marketing ...

Minnesota state legislators last week introduced companion boater education legislation (SF3392, HF3787) to expand existing youth operator requirements to eventually phase in all boaters. Introduced by Senator Carrie Ruud (R) and Representative Erin Koegel, the National Marine Manufacturers Association (NMMA) supports these companion bills in its larger effort to establish and increase boater education across the country. The NMMA and Marine ...

The Marine Retailers Association of the Americas (MRAA), in collaboration with VRZ Consulting, released the results of a comprehensive, marine industry service department study. The survey results, which featured insights from more than 260 marine service departments, outlines some of the challenges dealerships face in repairing boats more quickly. The genesis of the study came out of a summer 2021 ...