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Tag Archives: Marine Retailers Association of the Americas

NMMA, MRAA pen joint letter in response to COVID-19 pandemic

The National Marine Manufacturers Association and the Marine Retailers Association of the Americas recently joined forces in response to the ever-evolving COVID-19 pandemic sweeping across the globe. In the letter, leaders of both organizations call for the recreational boating industry to take action now to prepare for the challenges that come. The statement specifically calls on lenders to offer loan ...

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NMMA, outdoor recreation partners champion industry stimulus needs

NMMA said it is actively working in partnership with marine industry stakeholders and the Outdoor Recreation Roundtable (ORR) to call on Congress and the administration to address imminent needs of the recreational boating and broader outdoor recreation industry in forthcoming federal relief packages to support small businesses and protect employees. In a letter to congressional leadership, NMMA was joined by the ...

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MRAA launches COVID-19 resource for boat dealers

In the first of a multi-step plan to support marine dealers with their response to the coronavirus and ensuing economic challenges, the Marine Retailers Association of the Americas (MRAA) has launched a webpage with resources for the industry to tap into. The page will be updated daily with new resources as they become available. “If you’re like our team, you ...

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MRAA approves ACMA Resolution for 2020 for advocacy efforts

The Marine Retailers Association of the Americas’ Board of Directors voted to adopt the Advisory Council of Marine Associations’ (ACMA) policy resolution to help direct the MRAA’s legislative and advocacy efforts for 2020. ACMA, created to advise the MRAA on its annual policy agenda, is comprised of state, regional and national marine trade associations, and met at MRAA’s 2019 Dealer ...

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Ed Lofgren awarded MRAA Lifetime Achievement Award

The Marine Retailers Association of the Americas named Ed Lofgren of 3A Marine Service, Inc., Hingham, Mass., as its 2019 Lifetime Achievement Award recipient. Last week, Lofgren was recognized for his deep passion and dedication to his local, state, national and North American boating industry for more than 50 years.   In addition to owning and operating a leading Marine Industry ...

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NMMA watching ‘Right to Repair’ legislation across the country

To date in 2020, 27 state legislatures have introduced bills that would require manufacturers to release software information to allow independent retailers to repair electronic products. These efforts – commonly referred to as “right to repair” – are opposed by a wide range of stakeholders, including the recreational boating industry, according to the National Marine Manufacturers Association (NMMA). "If successful, ...

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MRAA launches 2020 MICD Continuous Certification curriculum

The Marine Retailers Association of the Americas has announced the lineup for the 2020 Continuous Certification curriculum, as part of the Marine Industry Certified Dealership (MICD) program. The Continuous Certification program is a year-long education program that teaches marine retailers how to improve upon their already premier operations that were improved throughout the initial MICD process. Continuous Certification delivers relevant, ...

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MRAA announces 2020 Dealer Week dates, location

Next week MRAA’s new conference and expo, Dealer Week, will kick off in Tampa, Fla. However, MRAA said plans are already underway for the 2020 event, which the association announced will take place Dec. 8-11 at the Austin Convention Center in Austin, Texas. “The MRAA has many members in the western half of the U.S. —  and in Texas itself ...

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MRAA launches ‘Guide to Phone Skills’ white page

The Marine Retailers Association of the Americas published its latest white paper, “The Guide to Phone Skills,” powered by the Marine Industry Certified Dealership program. This 10-page digital publication provides marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and how to market a phone number. “It isn’t a secret ...

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Grow Boating, MRAA launch part II of first-time boat shopper course

As part of its educational partnership, Grow Boating and MRAA are now offering the second course – Selling to First-Time Boat Shoppers’ Motivations – in a three-part series of e-learning courses, which can be viewed at www.mraa.com/GrowBoating.  The purpose of the series, Grow Your Dealership with First-Time Boat Buyers, is to transform Discover Boating’s research of first-time boat buyers into education, tools and resources that ...

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