Tag Archives: Marine Industry Certified Dealership Program

MRAA reports success of MICD marketing campaign

MRAA logo

The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing nearly 800,000 total impressions. “Our campaign partnership with Bonnier focused on informing consumers, especially the hundreds of thousands of new boaters out there, about Certified Dealers and how they ...

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Dealer, yacht broker certification programs collaborate

The Marine Retailers Association of the Americas’ Marine Industry Certified Dealership Program and the Yacht Brokers Association of America’s Certified Professional Yacht Broker Program announced a collaborative effort to further the development of their respective members. CPYB certification is the boating industry’s brand of excellence for yacht sales professionals throughout North America. The CPYB designation is the most prestigious accreditation ...

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M&P Mercury becomes Five Star and Brunswick Master Dealer

M&P Mercury recently completed recertification in the highest tier of the Marine Industry Certified Dealership (MICD) program. In order to achieve the designation of Five Star MICD, M&P Mercury met a set of established criteria that includes 30 standards designed to create continuous improvement across all facets of the dealership, including customer satisfaction, operational quality and business performance and practices. ...

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75 dealers earn Five Star Certification

Seventy-five marine retailers from 26 states, two Canadian provinces and the District of Columbia have earned Five Star Certification status during the first half of 2016. Find the full list here. According to the Marine Industry Certified Dealership Program, it is the only standardized training curriculum dedicated exclusively to marine retailers. Boat dealerships enrolled in the program have access to a ...

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Study: Certified marine dealers’ CSI scores outpace industry

New data indicates dealerships completing the Marine Industry Certified Dealership Program continue to receive higher CSI scores than their non-Certified counterparts. Measuring customer satisfaction in nine key areas, the 2015 National Marine Manufacturers Association’s Customer Satisfaction Index again draws a distinction between certified and non-certified dealers. Steve Pizzolato, founder and CEO of AVALA Marketing Group, which gathers and evaluates data ...

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MRAA named 2015 Association of the Year

MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) has been selected from a distinguished field of nominees and recently named the “2015 Association of the Year” by the Midwest Society of Association Executives (MSAE). The award was presented during MSAE’s annual leadership conference in St. Cloud. “The Marine Retailers Association of the Americas is a vibrant association who ...

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Grow Boating Inc. transfers MICD program ownership to MRAA

MINNEAPOLIS — Grow Boating Inc. has transferred ownership of the Marine Industry Certified Dealership Program to the Marine Retailers Association of the Americas. As full owner of the MICD Program, MRAA is responsible for every aspect of managing, operating, marketing and promoting the program for dealers, including conducting dealer certification reviews and consultations. The MICD Program was originally created as ...

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Marine Industry Certified Dealership Program sees huge growth

The recently revamped Marine Industry Certified Dealership Program has made great strides since its soft launch in November of last year, and has already seen a 33-percent increase in the number of participating dealers, according to Sonja Moseley, Director of Certification and Benefits at the Marine Retailers Association of the Americas, who administers the program on behalf of the Grow ...

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