March 2017
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Features
Ready your service department for seasonal launch
Winterization is pivotal for proper boat care in a seasonal climate. Equally important is getting boats out of winterization and…
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Features
Saltwater fishing grows on strength of technological innovation, forward-thinking designs
America’s growing love affair with saltwater fishing boats continues to blossom, as more and more consumers take the plunge and…
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Features
Survey: Digital marketing tops the chart
Digital, events most useful marketing methods Digital marketing continues to be the go-to tactic for most companies in the boating…
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Columns
At the helm: Make way for the connected spender
We often talk in the boating industry about reaching the “middle class” — that nebulously defined average American. But the…
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Features
Utilizing service department metrics for maximum profit
If you don’t see your service department as a profit center, it may be time to revisit the numbers. For…
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Columns
Brand building vs. results marketing
Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my…
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Features
Cleveland Boat Center: Renovating and rebranding for efficiency
Longtime Top 100 dealer Cleveland Boat Center has been a part of the Tennessee boating community since 1972. But even…
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Features
2017 boot Düsseldorf draws 242,000 from 70 countries
Water sports, environment big focus of show As Europe’s largest boat show, boot Düsseldorf helps to set the agenda for…
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