Lowrance and White River Marine Group, builders of Tracker, Nitro, Triton, and Ranger Boats, announced an increased and renewed partnership that will see more Lowrance products as standard. “We are excited to be renewing and expanding our partnership with White River Marine Group, and to be able to offer increased product choices to anglers — both as standard and upgrade ...
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Lowrance and MotorGuide sign long-term cooperation agreement
Lowrance and MotorGuide have announced their continued partnership after signing a long-term cooperation agreement in July. Both brands will continue to collaborate on sonar compatibility and chartplotter integration between MotorGuide trolling motors and Lowrance sonar and chartplotter technologies. “We’re excited to continue our long-standing relationship with Lowrance,” said Kevin Read, MotorGuide senior product manager. “Both our new Tour and Xi ...
Read More »Garmin and Lowrance enter trolling motor market
Within days of each other, marine electronics manufacturers Garmin and Lowrance both entered into the freshwater trolling motor market. Both motors will be on display at this year’s International Convention of Allied Sportfishing Trades (ICAST) in Orlando, Fla., July 10-12. Garmin Force Trolling Motor Garmin announced its new Force trolling motor, which offers a brushless motor, allowing the motor to ...
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