Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to buy. Sometimes this exercise makes them more knowledgeable about the product than someone on the dealership floor. As an OEM, you can only take the customer so far in the buying journey before they get handed off to a local ...Read More »
Tag Archives: LotVantage
What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018. When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps ...Read More »
Facebook won an election. It can grow your business too.
In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...Read More »
Three ways to help first time boaters overcome buying jitters
With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the biggest surprise for first-time buyers are the hidden costs with boating ownership. To those familiar with boating, these are expected, but a first-time buyer is ready for the experience of boating and is not aware of the full cost of ...Read More »
Is the boat buying process broken?
As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me than if I were a regular consumer. Our company, LotVantage, helps dealerships manage their online presence and in turn, strategically guides their prospects into customers. I have more insider knowledge of the full buying process than the majority of consumers. ...Read More »
How to get a Verified badge for your dealership
Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your page’s visibility in search results. What is a verified page, you ask? For a local business page like a dealership, the verification symbol is a ...Read More »
LotVantage releases two new software products
LotVantage, a digital marketing SaaS company for dealerships, distributors and manufacturers, has released two new software products: Business Listings and Reputation Management. LotVantage said it is excited with the initial beta results and what an impact it has had on conversion to sales. These services coupled with existing LotVantage products are designed to be a benefit to dealerships and manufacturers ...Read More »
How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using the internet to conduct pre-purchase research. Your brand is competing for attention not only with other manufacturers, but friends, family, groups and other types of business Pages. To be seen by your desired audience and make it easier for them ...Read More »
Strategically manage your dealership’s online reputation
Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey. According to Vendasta, who’s core purpose is to help drive local economies, “85 percent of customers use the internet to research before marking a purchase.” Once a customer finds your dealership online, their next thought may be “can I ...Read More »
Dynamic inventory retargeting for dealerships
Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness? Only two percent of website visitors will fill out a website contact form, so what about the other 98 percent? Facebook allows you to ...Read More »