LotVantage
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Blog Spotlight
The missing moment in the buying journey
Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to…
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Blog Spotlight
What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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Blog Spotlight
Facebook won an election. It can grow your business too.
In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major…
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Blog Spotlight
Three ways to help first time boaters overcome buying jitters
With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the…
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Blog Spotlight
Is the boat buying process broken?
As a business partner to dealers and OEMs, the boat buying process has always been a bit different for me…
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Blog Spotlight
How to get a Verified badge for your dealership
Verifying your local business page (your dealership page) adds a layer of legitimacy to your social media presence can help…
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LotVantage releases two new software products
LotVantage, a digital marketing SaaS company for dealerships, distributors and manufacturers, has released two new software products: Business Listings and…
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Blogs
How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
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Blogs
Strategically manage your dealership’s online reputation
Customers are conducting online research prior to making a purchase and it plays such an important role in the customer…
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Blogs
Dynamic inventory retargeting for dealerships
Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which…
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