Tag Archives: Liz Keener

MRAA reports success of MICD marketing campaign

MRAA logo

The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing nearly 800,000 total impressions. “Our campaign partnership with Bonnier focused on informing consumers, especially the hundreds of thousands of new boaters out there, about Certified Dealers and how they ...

Read More »

MRAA launches 2020 MICD Continuous Certification curriculum

The Marine Retailers Association of the Americas has announced the lineup for the 2020 Continuous Certification curriculum, as part of the Marine Industry Certified Dealership (MICD) program. The Continuous Certification program is a year-long education program that teaches marine retailers how to improve upon their already premier operations that were improved throughout the initial MICD process. Continuous Certification delivers relevant, ...

Read More »

120 Marine Dealerships Completed MRAA Continuous Certification Program in Inaugural Year

The Marine Retailers Association of the Americas says more than 120 marine dealerships completed the inaugural year of the association’s Continuous Certification program. The all-new Continuous Certification program was launched in January 2018 as a powerful revamp to the previous “Re-Certification” process. The new program was built specifically for Certified Dealers and not only qualified dealers to maintain their Dealership ...

Read More »

Editor’s Choice 2017: Clemons Boats

Clemons Boats Sandusky, OH Luckily for many Top 100 dealers, 2016 marked a year of growth. But few saw the revenue increase that Clemons Boats experienced. The one-location Sandusky, Ohio, dealership grew revenue by nearly 70 percent with no increase in staff, but simply a continued focus on improved business. While Clemons Boats didn’t boast of any flashy improvements or ...

Read More »