Tag Archives: Liz Keener

The Marine Retailers Association of the Americas announced its expansion of offerings for Marine Industry Certified Dealership (MICD) Program participants through its strategic partnership with Boat Trader. The new benefit includes banner ads for MRAA Certified Dealers on Boat Trader, the largest online boating marketplace in America, who are also Boat Trader members. The banners will be paired with dealer ...

The Marine Industry Certified Dealership program has released its 2022 Continuous Certification curriculum. For 2022, Certified Dealers will be earning credits for four courses. The first, launched January 12, is “The Key Performance Indicators of a Profitable Dealership” by Bob Clements and Sara Hey of Bob Clements International. The second course, coming in April, is “The Five Red Flags that ...

The Marine Retailers Association of the Americas announces that its recent MRAA Marine Industry Certified Dealership program campaign as part of its partnership with Bonnier Corporation was an overwhelming success, capturing nearly 800,000 total impressions. “Our campaign partnership with Bonnier focused on informing consumers, especially the hundreds of thousands of new boaters out there, about Certified Dealers and how they ...

By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such as the New York Times, Fox Business and the Associated Press, it’s clear that boating is the activity of choice in lieu of family vacations and other activities cancelled by the COVID-19 pandemic. One writer in a recent article in ...

The Marine Retailers Association of the Americas has announced the lineup for the 2020 Continuous Certification curriculum, as part of the Marine Industry Certified Dealership (MICD) program. The Continuous Certification program is a year-long education program that teaches marine retailers how to improve upon their already premier operations that were improved throughout the initial MICD process. Continuous Certification delivers relevant, ...

The Marine Retailers Association of the Americas says more than 120 marine dealerships completed the inaugural year of the association’s Continuous Certification program. The all-new Continuous Certification program was launched in January 2018 as a powerful revamp to the previous “Re-Certification” process. The new program was built specifically for Certified Dealers and not only qualified dealers to maintain their Dealership ...

Clemons Boats Sandusky, OH Luckily for many Top 100 dealers, 2016 marked a year of growth. But few saw the revenue increase that Clemons Boats experienced. The one-location Sandusky, Ohio, dealership grew revenue by nearly 70 percent with no increase in staff, but simply a continued focus on improved business. While Clemons Boats didn’t boast of any flashy improvements or ...