Tag Archives: lead management

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

Boat show season is right around the corner and winter will be here before you know it. What plans are you working on to build your own display traffic?

By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet sales manager for one of the largest automotive retailers. This was a very interesting time because prior to this, no auto entities had really stepped out to try to market vehicles through this new budding medium known as “the Web.” ...

One lesson at last year's Marine Dealer Conference and Expo that I think surprised a lot of dealers was the importance of getting back to online leads immediately — within minutes if possible — when they ask a question.

I’ve been involved in lead management heavily for some time and continue to work with OEMs, dealers, CRM vendors, ad agencies, and lead providers on a daily basis. Each one of them has a particular desire for how, where, and what they want to do to generate leads.