Lapsed boaters
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News
RBFF program gets boats back on the water
The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2021 Boat Registration Reactivation Program having mailed over 436,000 letters…
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News
RBFF helps 60,000 boats return with reactivation program
The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats…
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Features
Lapsed boaters key element in lead conversion, sales study
Lapsed boaters – individuals who have left the water or the boating lifestyle – represent a critical recapture segment within…
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