Tag Archives: Lapsed boaters

RBFF program gets boats back on the water

The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2021 Boat Registration Reactivation Program having mailed over 436,000 letters to lapsed boat registrants and averaging a 10.11% response rate across 17 states. In its tenth year, the program re-registered 39,278 boats through direct mail outreach, grossing $1,491,754.90 in program registration fees for states.  "After tremendous gains in boating participation and ownership last year, it was critical ...

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RBFF helps 60,000 boats return with reactivation program

The Recreational Boating & Fishing Foundation (RBFF) announced that its Boat Registration Reactivation Program brought a record number of boats back to the water. The program, which delivered letters to owners of boats with lapsed registrations in 19 states, resulted in more than 60,000 re-registrations. “Year after year, our Boat Registration Reactivation Program has brought tens of thousands of boaters ...

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Lapsed boaters key element in lead conversion, sales study

Lapsed boaters - individuals who have left the water or the boating lifestyle - represent a critical recapture segment within the industry’s online marketplace. An in-depth analysis of U.S. sales leads on three Boats Group sites conducted earlier this spring by Info-Link Technologies, Inc. continues to provide additional consumer data for this key sector. The firm evaluated more than 2.68 ...

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