Tag Archives: Johnny Morris

White River Marine Group announced a significant expansion of its saltwater manufacturing footprint with the acquisition of Hatteras Inc., in New Bern, North Carolina. The brand will become part of the White River Marine Group. The company’s family of brands includes Tracker, Mako, Ranger, Triton, Tahoe, Nitro and others. The addition will shift the focus of the company’s saltwater manufacturing ...

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands recently announced its renewed focus on becoming a more sustainable company, dedicated to preserving the joy of being on the water for current and future generations.  The first step was a transition to feature 100% recyclable and sustainable packaging in new product offerings. Additionally, last month the company announced its first-ever appointment ...

Bass Pro Shops and Cabela’s debuted its first-ever Super Bowl commercial Sunday night, putting outdoor recreation and boating in the national spotlight. The 60-second spot, titled “Get Back to Nature,” included “people everywhere returning to adventure in the great outdoors” with messaging focused on “the great outdoors are wide open” and “connect with the ones we love the most.” In a statement ...

Ranger Boats announced it is returning as a Premier Sponsor for B.A.S.S., fittingly as the 50th Anniversary of the sport’s marquee event, the Bassmaster Classic, kicks off this week on Lake Guntersville.  The partnership extends to the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens Series, Bassmaster College Series, Bassmaster High School Series as well as the grass-roots B.A.S.S Nationregional tournaments.   ...

Tracker announced a memorandum of understanding to form a game-changing new partnership with Textron Specialized Vehicles Inc., to introduce Tracker Off Road. The partnership will bring together Tracker, part of Bass Pro’s White River Marine Group with Textron. “We’re extremely excited to extend the Tracker legacy of delivering unmatched breakthrough value and quality for a whole new category of outdoor ...

pThe U.S. House of Representatives has passed S.1520, the Modernizing Recreational Fisheries Management Act of 2017. Wednesday’s vote on the Modern Fish Act was the final step toward sending the landmark legislation to President Donald Trump’s desk after it passed the Senate Dec. 17. “The Modern Fish Act is the most significant update to America’s saltwater fishing regulations in more ...

A unified fishing and boating industry stands ready to take a huge step early this year in Washington when the Modern Fish Act moves through Congress.  In mid-December, the U.S. House of Representatives Committee on Natural Resources approved H.R. 200, a bill sponsored by Congressman Don Young (R-Alaska) that amends the 1976 Magnuson-Stevens Fishery Conservation and Management Act to provide ...

Recreational Boating and Fishing Foundation (RBFF) and the George H.W. Bush Vamos a Pescar Education Fund announced the very first grant donations to organizations bringing conservation, education, fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, Texas. The George H.W. Bush Vamos ...