Tag Archives: Internet

NORFOLK, Va. – A new .yachts domain was officially announced at the opening of this week’s Progressive Insurance Miami International Boat Show. Dominion Marine Media (DMM), a division of Dominion Enterprises, is the driving force behind the new domain. Also announced were plans for a similar .boats domain to be activated in the coming months. The introduction of the .yachts ...

This month, Boating Industry unveiled a completely new logo, tagline and magazine design. Yesterday we followed that up with another big update: our completely overhauled website. We think we’ve put together a much cleaner, more modern look that fits in with the new style of our print product. We also think it will make finding and reading articles on the ...

As your Facebook page has matured, the “Likes” are starting to pile up, and tracking that growing support in a quantitative manner is a great feeling. But, the true success of your Facebook marketing campaign may involve a deeper analysis.

Dave Taylor, speaking on behalf of the just-launched site, says SeeDealerCost.com is designed to improve the consumer experience.

There's a lot scheduled for next week's Marine Dealer Conference & Expo, and we want to be sure to share the highlights with the people who are there, and the people who aren't.

Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility.

Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social plan needs to be fluid …

It's interesting to see how a huge company like Apple (which has been riding a wave of positive buzz in recent years thanks to the iPod, iPad, and iPhone) handles a potential blow to its image.

One of the most common misperceptions among boat dealers is that all that really sells online are books and music downloads — not boats.

If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform for those who are not as adept at communicating face-to-face.