Internet
-
Dominion Marine Media launches new .yachts domain
NORFOLK, Va. – A new .yachts domain was officially announced at the opening of this week’s Progressive Insurance Miami International…
Read More » -
Boating Industry launches new website
This month, Boating Industry unveiled a completely new logo, tagline and magazine design. Yesterday we followed that up with another…
Read More » -
News: SeeDealerCost site meets a consumer need, says Taylor
Dave Taylor, speaking on behalf of the just-launched site, says SeeDealerCost.com is designed to improve the consumer experience.
Read More » -
Top 5 Signals That Your Social Marketing Plan Has Gone Astray
Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social…
Read More » -
PR case study: Apple’s iPhone response
It's interesting to see how a huge company like Apple (which has been riding a wave of positive buzz in…
Read More » -
It’s time to go on the offense with your e-commerce
One of the most common misperceptions among boat dealers is that all that really sells online are books and music…
Read More » -
Your social personality: Are you the same person online as offline?
If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform…
Read More » -
How well do you know boating safety?
Manitou Pontoon Boats has come up with a way to make National Safe Boating Week, which runs May 22-28, a…
Read More » -
Tell us what you think
Now we've added one more way for you to interact with us. On our Facebook page, we've added a "Poll"…
Read More » -
Get ‘em OFF the keyboard!
By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet…
Read More » -
Building a Web site that gets results
If you aren't currently tracking every pageview on your site, you need to start now.
Read More » -
Something for your iPad … or not
Although our collection of e-white papers are perfectly suited to be downloaded and read on the new devices, you can…
Read More » -
Yes, we are real people, and we can prove it
We've been sharing thoughts, opinions, and personal stories about the marine industry for months now. So have many of you,…
Read More » -
Introduction to social media marketing
It's really important to understand that the Traditional Marketing Methods are not what Social Media Marketing is all about.
Read More » -
Shifting from selling the fun to selling the deal
Over the last year and a half or so, we have seen more and more dealers shifting their focus from…
Read More » -
Hidden Profits In Online Advertising: Don’t Miss The Boat
As the years move on, it becomes more and more apparent how big of a part the Internet is going…
Read More »