Tag Archives: IMBC 2016

The International Marina and Boatyard Conference (IMBC) has posted a “Call for Presenters” on its website. The conference, produced by the Association of Marina Industries (AMI), is scheduled for Jan. 25-27, 2017 at the Broward County Convention Center, Ft. Lauderdale, Fla. Submissions received will be evaluated by IMBC and assigned to one of over 25 breakout sessions and seminars. These are organized by ...

At the International Marina and Boatyard Conference, Steve Chandler held a general session on “Branding in a Digital World.” His session focused on the differences between branding and marketing, what defines a brand and how utilizing digital media can build the brand. As Chandler noted in his presentation, there are a few key differences between marketing and branding: Marketing is ...