Tag Archives: Ilmor

MasterCraft, Ilmor partner on new engine

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings Inc., and exclusive partner Ilmor Marine announced the release of the highest performing tow sports engine, the Ilmor Supercharged 6.2L Engine. MasterCraft and Ilmor will preview the new engine at the 2022 Miami International Boat Show. For boaters looking for the most powerful ride, the Ilmor Supercharged 6.2L Engine boasts 630 horsepower and 665 LB-FT ...

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Still some blue skies for sterndrives

By David Gee While sterndrives may never sit atop the propulsion category sales charts again, the sterndrive space still continues to attract interest, iteration, investment – and new fans. The numbers When I began the research for this story, the first person I reached out to was numbers and industry data guru Jack Ellis. He is the founder and managing ...

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Ilmor announces new VP of Marine

Underscoring its commitment to accelerating growth and innovation, Ilmor announced that Mike Lindberg would assume the role of Vice President of Marine. Lindberg will lead Ilmor's marine division overseeing operations, manufacturing, engineering, sales, and customer experience. "Our marine product line is a central part of our long-term business strategy, and Mike Lindberg has been a critical part of our tremendous growth," said ...

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The Sterndrive show goes on

By David Gee With a history dating all the way back to 1930, when the first “inboard/outboard” was introduced by Johnson Motor Company, the sterndrive space has seen constant investment, improvement and innovation. And that continues today, especially since the pandemic drove a record rise in boat sales, and perhaps reinvigorated the sterndrive category. “We’ve continued to see consistent demand ...

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MasterCraft launches digital boat show experience

MasterCraft launches Digital Boat Show

MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic boat show season. This digital platform, named the MasterCraft Experience Digital Boat Show, bridges the gap between consumers seeking a safe, flexible avenue to research the MasterCraft brand and its award-winning line-up, and dealer partners looking to connect with consumers ...

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Ilmor Marine forms new customer experience group

Continuing to deliver innovation to the marine industry, Ilmor is merging its award-winning service group with its industry-recognized sales team. The result is a new Customer Experience Group focused on providing unified and exceptional pre-sale interactions through post-sale service and support. Ilmor has tapped long time employee Oliver Ray to lead the new Customer Experience Group. Oliver’s innovative nature was ...

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2020 Boating Industry 40 Under 40

40 young leaders blazing a trail of success in the recreational boating industry By Adam Quandt Boating Industry’s annual recognition program of outstanding young leaders in the marine industry highlights a unique group of individuals that stand out from their industry peers. Selected from over 200 nominations from across the industry, this year’s group features strong young leaders from all ...

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Congresswoman visits Ilmor Engineering

Congresswoman Haley Stevens (MI-11) visited Ilmor in Plymouth, Mich. on Monday as a part of her Manufacturing Monday series. The series is focused on the Congresswoman’s visits with manufacturers from Michigan’s 11th Congressional District. Ilmor’s Plymouth headquarters is the hub of recreational marine engine design and is home to over 100 employees. NMMA said facility visits with elected officials are ...

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The sterndrive story: What lies beneath the surface

By David Gee To paraphrase something Mark Twain may – or may not – have once said: The rumors of the death of the sterndrive are greatly exaggerated. Now before we get a bunch of angry emails asking who in fact declared the category dead, the answer is no one. Not today. Maybe not ever. Though it’s a fact that ...

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It’s not too late to make your plans for Elevate

By David Gee It's not too late to Elevate! Our first annual strategic conference for leaders, and emerging leaders, in the recreational boating industry, is just a few weeks away, November 22-24, in Orlando. We had several people engage us excitedly on the docks at Fort Lauderdale. One person, a long-time industry marketing person, told us he loves that it ...

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