Tag Archives: Howard Root

Pure Watercraft has acquired ELUX Marine, a Minnesota-based electric luxury pontoon boat manufacturer. The equity-based transaction combines ELUX’s expertise in the lucrative Upper Midwest boating market with Pure Watercraft’s electric outboard motors and complete electric boats. ELUX Marine was founded in 2017 by Howard Root, a former medical device entrepreneur and lifetime Minnesota boater, and Bart Jones, a Minnesota boat ...

ELUX’s Chief Design Officer Bart Jones asked himself a simple question when he began pondering initial concepts for an electric pontoon five years ago. What if a pontoon didn’t look like a pontoon? The Minnesota-based boat building company started by medical device entrepreneur Howard Root and boat craftsman Jones turned plenty of heads at the Minneapolis Boat Show, Jan. 24-27 ...

ELUX Marine Inc., a Minnesota-based boat manufacturer, will launch its revolutionary new ELUX electric luxury fiberglass pontoon at the Minneapolis Boat Show, Jan. 24-27, 2019, at the Minneapolis Convention Center. ELUX Marine was started by medical device entrepreneur Howard Root and boat craftsman Bart Jones to bring a new concept to boating – one that’s fresh, quiet, trouble-free, electric. The ...